Beyond the Numbers
What does it take to enter the dynamic field that is today’s CPA profession? Adding and subtracting are still key, but CPAs who do taxes or oversee an organization’s books find their jobs less tedious because computer software has relieved many of the number-crunching chores. CPAs still need to know if the right numbers are entered into computers and if the results are valid.
It’s no wonder teachers have inundated you with estimation skills for years. Believe it or not, estimating candy corn in a jar is actually a first step toward an exciting career. But many CPAs spend relatively little time crunching numbers. Today, firms and businesses who hire CPAs are looking for individuals who:
Think Critically:
From Sun Microsystems to Disney, California’s businesses need CPAs to review their business practices and recommend improvements. CPAs who offer financial planning services must be savvy about stocks and investments, as well as appreciate group dynamics. CPAs must know how to evaluate the importance of all factors influencing a business, translate these factors into an operable plan and provide valid reasoning for their proposals.
Communicate Effectively:
CPAs do not spend their days holed up in dark cubicles clutching a calculator. They constantly talk with people. Firms and businesses value CPAs who can communicate in person and in writing. Communication skills help CPAs expand client relationships and build new ones, as well as establish them as experts in their areas of interest.
Cooperate:
Whether they work in companies, nonprofits or government agencies, CPAs must be able to cooperate with the various personalities and interests that make up an organization. Even CPAs who work for themselves need people skills that will allow them to develop strong client relationships and work effectively with their staff.
Satiate Your Curiosity: CPAs often investigate an organization’s financial, technological and environmental practices, among others. They need to know what questions to ask beyond the obvious. Sometimes they must develop expertise in specialized areas. CPAs must be active learners throughout their career.
Adapt:
The world is constantly changing; a successful CPA needs to be adaptable and always looking for new business opportunities and new relationships.
Maintain High Ethical Standards:
CPAs are known for their trustworthiness and are highly respected because of their adherence to a professional code of conduct. That code is stressed in their college studies and is an integral part of the licensing process. Unethical actions can result in the loss of a CPA license and a corresponding drop in earning potential.
