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Measure What Matters to Customers: Using Key Predictive Indicators (4091601B)

 
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Do your business' internal measurements give you a competitive advantage in the marketplace? Do they judge the success of your company the same way your customers do? Are they leading indicators that have predictive ability, and correlate with value as defined by your customers? If you get what you measure, what exactly, do your internal metrics get you? Join Ron Baker for this progressive course and you'll walk away thinking differently about how to measure your business' success and ready to implement the Key Predictive Indicators that matter.



Date:Monday, November 16, 2009
Time:8:30 AM - 4:30 PM (Registration at 7:30 AM)
Facility:California Society of CPAs, Glendale
Area:Burbank Area
CPE Credit:8.0 CPE (Continuing Professional Education)
Instructor: Ronald J. Baker , CPA
Developer:VeraSage Institute
NASBA Subject Area:Business Management & Organization
Delivery:Group Live
Course Level:Intermediate
Fee:$315 CalCPA Members, $415 Nonmembers
Coupon Fee:$0
VP Fee:$0

Objectives:
  • Understand why existing business measures are obsolete.
  • Develop Key Predictive Indicators that matter to customers.


  • Major Topics:
  • We work in an Intellectual Capital economy, not an Industrial economy, or service economy, and why that difference is critical
  • Why the traditional metrics of efficiency--which are over a century old--are no longer relevant to measuring the effectiveness of intellectual capital
  • The perils of Pantometry: counting for the sake of counting
  • The critical difference between a Key Performance Indicator and a Key Predictive Indicator
  • How to combine a theory with a measurement for maximum value creation
  • Developing Key Predictive Indicators for your business
  • Human capital, not cattle
  • How to increase the effectiveness of your knowledge workers
  • Managing by Results versus Managing by Means
  • The Seven Moral Hazards of Measurements
  • The Enhanced Business Reporting Model, as promoted by the AICPA


  • Designed for:
    Any professional who is interested in being among the leaders in the profession moving away from the old paradigm of operating a professional service firm, and embracing the critical success factors of the knowledge economy, will find this presentation stimulating, dynamic and thought-provoking.

    Prerequisite:
    None

    Advanced Preparation:
    None


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