Ashley Jacobsen, CPA

Senior Manager, Moss Adams LLP

Ashley Jacobsen started her professional career in 2003 at Deloitte & Touche LLP in Fresno. She worked at Deloitte up until April 2016, when the Fresno audit department was closed. Given Ashley and her family’s deep roots in the Fresno area, she declined the opportunity to transfer and instead joined Moss Adams LLP, where she has the unique opportunity to help establish and grow a Fresno practice.

Ashley led the recruiting efforts at Deloitte-Fresno and continues to lead them for Moss Adams’ Fresno office. Ashley’s ability to connect with individuals while understanding the bigger picture has made her an integral part of the combination of Moss Adams and a Fresno-area CPA firm this past July. While Ashley is the youngest person on the office’s leadership team, given her familiarity with the market and deep relationships throughout the community, she has provided valuable contributions about establishing imminence in Fresno. She recently became the Fresno Forum|W leader, which builds on her passion for building an inclusive workplace where everyone feels comfortable being their authentic selves. Her past experience as chief of staff to Deloitte’s West Region Inclusion leader is a strong foundation for this position.

When Deloitte implemented new audit software (“EMS”) on all of its private company engagements, Ashley was asked to lead the implementation efforts in Fresno. Through Ashley’s change management leadership, the Fresno office was the first in the nation to fully adopt the software on all of its engagements, and the engagements were in compliance with 100% of the milestones to adoption. Ashley took the time to understand the challenges each engagement faced, and connected them with the appropriate resources to overcome those obstacles.

As a CPA in public accounting, Ashley is committed to developing people and serving clients with excellence. While the high turnover rate in public accounting was a point of frustration for Ashley early in her career, she now views her role differently: she is developing the future business community. With this perspective in mind, Ashley understands that her role is not just to issue an audit report: she helps her teams develop technical skills, business acumen, as well as emotional intelligence and overall professional growth. The authenticity she brings to her teams is quickly noticed by her colleagues: one existing Moss Adams manager requested that Ashley serve as her career advisor within a month of meeting her, and several seniors and staff have specifically requested to work on her engagements.

Ashley serves her clients with excellence by actively listening to their needs and connecting them with the appropriate resources. As a result, every significant client that she has served has offered her unsolicited employment over the years, and she has brought in more than $200,000 in new services just this past year.

At Deloitte, Ashley served as Chief of Staff to the West Region Inclusion leader during a transformative period of the Inclusion initiative. This required her to collaborate with firm leadership to build this new concept. Furthermore, she has also had an impact in the community through the Leadership Fresno Class XXIX project that developed an entrepreneurship program for at-risk teens.

As described more fully in the letter from Caty Perez, Ashley is a role model for engagement at her alma mater. She is also active with Fresno Pacific University, assisting with their Career Advancement Program.

Ashley gives freely of her time and treasure to community organizations, because the community has given her so much opportunity. The most significant areas have been serving as the lead tabulator for the Miss California competition (held in Fresno) for the past seven years. Ashley also served as the Audit Committee Chair of the Community Food Bank; she resigned this past July due to independence rules (they are a client of the Fresno office). In addition to the Leadership Fresno Class XXIX project noted above, Ashley also volunteered with the Easton Lions Club. Before Ashley and her husband had children, they volunteered at fundraising events throughout the year, with the largest contribution being picking all the grapes displayed in the Easton community booth in the at building at the Big Fresno Fair (the largest agricultural display in the world!). Ashley’s husband, Ryan, was actually featured in an episode of Huell Howser’s Golden Fairs to talk about this exhibit.

Ashley and her husband have two boys (5-years old and 2-years old), and their third child is due in May. In her free time, she enjoys spending time with her family in the mountains.

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