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Why leadership? Because our Profession is over-managed and under-led.
Leading a CPA firm has been referred to as “herding cats.” Acquire a foundation in leadership theory and skills necessary to drive superior firm and departmental performance. Knowledge workers are not managed—they are led and more effectively guided. Effective firm leaders develop superior professionals, enjoy less stress and maintain a better quality of life. Additionally, cover topics that address how effective leaders: balance long-range objectives with current realities, clearly communicate core objectives and values, motivate others to perform at high levels and remove barriers that constrain others.
CPAs in public practice, industry or government who have, or desire to have, leadership positions.
Ronald J. Baker is the founder of VeraSage Institute, dedicated to teaching value pricing to professionals and bettering the professions, and a radio talk-show host on the VoiceAmerica.com show, The Soul of Enterprise: Business in the Knowledge Economy. He has been an instructor for the CalCPA Education Foundation since 1995, teaching 15 courses, and is the best-selling author of six books, including The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, Implementing Value Pricing, Mind Over Matter, and The Soul of Enterprise: Dialogues on Business in the Knowledge Economy.
Baker has toured the world, spreading his value-pricing message to over 150,000 professionals. He has been appointed to the AICPA Group of One Hundred; named to Accounting Today’s Top 100 Most Influential People in Accounting list in 2001-2007 and 2011-2016, and voted number six, nine and three on its Top 10 Most Influential People in Accounting list in 2012-16; selected as one of LinkedIn’s 150 Influencers, with over 220,000 followers; and received the 2003 Award for Instructor Excellence from the CalCPA Education Foundation.