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Take your business writing skills to the next level. These four courses touch on grammar and punctuation, writing organization, writing for maximum impact and taking those skills to create effective emails. Review syntax rules and cover essential writing tips that will help improve efficiency and communication.
Instructor: Elizabeth Danziger
Do you want a client to sign an engagement letter? Do you want the IRS to see things your way? When you write for results, you are writing to persuade. In this two-hour workshop, learn the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. Learn to target the “hot buttons” of your readers, choosing costs and benefits that will spur them to action. Additionally, master a classic way of writing introductions and begin to draft a persuasive document of your own.
It’s happened to all of us. We open our inbox in a calm frame of mind and then, Pow! We read an email that sets our blood boiling. Whether the email is critical, insulting, or just plain upsetting, we are left shaken and tempted to bite back. Learn strategies for dealing with upsetting emails. Review the process of responding (or not responding) to the email as well as tips about managing our emotions so that we regain our cool quickly.
A single email can capsize a client relationship, trigger a lawsuit, or spark a profitable new business deal. Endless email checking drains productivity and ruins focus. Effectively managing and sensibly writing emails are core competencies because email is business writing. Participants will plan and write a subject line for a work email, adjust the tone of a sample document, and construct strategies to avoid email overload.
In this fast-paced, interactive course, learn five principles for writing strong sentences. Principles include: writing with verbs; using the active voice; simplifying sentences; and writing for the reader. Also, explore three essential editing principles that help provide quick and accurate correction. Gain the skillset to write clearly and concisely.
People judge your intelligence, professionalism, and competence based on grammar and punctuation. Don't let simple errors undermine your messaging or hamper the opportunity to move ahead in an organization. In this fast-paced webinar, learn the secrets to common grammar and punctuation issues, including singular-plural agreement, sentence structure, and dangling modifiers. Also, review correct usage of the comma, hyphen, apostrophe, and semicolon.
The most critical writing decisions happen before writing begins. Knowing the purpose, analyzing the reader, and focusing points will determine whether or not your message generates the results you desire. You will also discover three essential elements of a well-structured document that enable readers to understand and accept your message.