Advisory Services: How Will You Meet the Accelerated Need? Webcast | 4204546B


Date :
December 2, 2020 10:00 AM - 12:30 PM
Location :
Virtual Learning+
Facility :
Webcast Rebroadcast
Level of Difficulty :
Member Price :
Nonmember Price :
CPE Credits :
CPE 3.00
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The directional shift from an emphasis on compliance to advisory was already well underway – then the economic impacts of COVID-19 hit. This has merely accelerated the importance and appetite for advisory services from tax and accounting firms. As your business clients enter a greater unknown, they are approaching you with forward-looking questions. But are you prepared to help them? Is your firm armed with the knowledge and tools to effectively shift your focus to advisory offerings? During this brand-new virtual session presented in partnership with Thomson Reuters, you will learn the three key principles that have allowed advisory-centric firms to proactively lead clients to reach their goals on the other side of challenge.

  1. Communicating value – In order to effectively communicate this new value to clients, the conversation needs to be different than in the past. This communication will vary for new clients versus existing clients.

  2. Developing best practices – Your best practices are key to facilitating client behavior, consistent operations and delivering your advisory services. These are also crucial for internal knowledge sharing within your firm.

  3. Monetizing services – To monetize your advisory services, there needs to be a defined offering. Your services will need to include the facilitation of change and education to support the transition for clients to this new offering. This will impact your compliance services, by becoming complimentary to advisory services, rather than just a stand-alone transaction.

Join Will Hill, Product Manager, Tax Professionals Advisory at Thomson Reuters and Paul Miller, President and Founder of Business by Design for this informative webcast. As each principle is covered, you will hear from an advisory-centric firm and how they’ve applied these principles in their business. At the conclusion of this session, your firm will be ready to step confidently into an advisory-centric position for your clients – who need it now, more than ever.

This webcast is excluded from discount programs (VPE, Share100, Coupon10) and student/educator benefits/life member benefits.
Attendees' contact information will be shared with our partner, Thomson Reuters.
View their privacy statement and privacy portal for more information. 


At the conclusion of this session your firm will be ready to step confidently into an advisory-centric position with your clients – who need it now, more than ever.

Major Subjects:

  • Communicating value
  • Developing best practices
  • Monetizing services

Advanced Prep:


Misc. Information:

Level of Difficulty:
Field of Interest:
Business Management and Organization
Designed For:


Will Hill
Will has been with Thomson Reuters since 2001 and is currently a product manager in the Tax Professionals segment of Thomson Reuters. In his role, he focuses on helping firms make the transition to being advisory-focused through the development and growth of Practice Forward. He’s also responsible for the development of the AuditWatch and TaxWatch services. Will’s varied background includes working with firms of all sizes and specialties and provides a solid foundation for business process-oriented training and consulting. In 2006, Will was recognized as the CSM Implementation Specialist of the Year. He was also part of the CPA Practice Advisor’s 40 under 40 list in 2015 and 20 under 40 in 2018. In his time at Thomson Reuters, Will has developed many different educational classes and consulting offerings, including the Practice Forward service offering. Will is also a periodic blog contributor on our website. He holds an MBA with a concentration in Leadership Studies from Baker College and a BA, majoring in both Business Administration and Economics, from Alma College.
Paul Miller
For almost 20 years, Paul Miller has been building his firm with a focus on meeting client needs beyond compliance work, and with a business consultancy mindset. When he became self-employed in 1993, Paul found resources for tax planning, business structure/entity optimization and overall business coaching difficult to find. After founding Business By Design in Edina, MN, his goal was to help other entrepreneurs and small businesses be more tax-efficient and make smarter business decisions, in addition to providing traditional accounting firm services. Today, Paul has developed a firm that provides high-margin business coaching, tax planning and asset protection services for small businesses, employing many of the same tax planning strategies that larger firms offer. This creates a trusted advisor relationship with his clients, builds multiple income streams for his firm and establishes the firm’s unique value proposition. Whether it’s tax savings, business transition guidance or equity building strategies, clients see the value Business by Design delivers — thereby virtually eliminating the client fee pressure situations many accounting firm find themselves in today. The firm employs a unique “team” approach that pairs Paul’s own entrepreneurial expertise with a highly trained and diverse staff that includes accountants, CPAs, enrolled agents, paralegal and administrative staff to provide high-level, results-oriented services to their clients. Paul’s focus on progressive use of technology to drive firm efficiency and better serve clients, coupled with his consultative approach to helping business clients, has positioned Business by Design as a firm of the future.


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