The Top Ten Business Myths Webcast | 4193144B STARTS AT 6:30 AM PDT

Date :
September 20, 2019 6:30 AM - 10:00 AM
Location :
Facility :
Webcast Rebroadcast
Level of Difficulty :
Member Price :
Nonmember Price :
CPE Credits :
CPE 4.00
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As businesses evolve, sometimes ideas about business do not follow suit. Learn about ten business myths while discovering better ideas and theories to align an organization with the realities of operating in a knowledge economy.

This course will cover six transformational questions to enhance your organization's wealth-creating capacity. Also, get answers to the five most-important questions organizations should reflect upon to remain relevant.

Materials are provided as an ebook for this course.


  • Identify why so much of the conventional business wisdom is more conventional than actual wisdom.
  • Determine how to overcome these myths and focus on what truly matters in your organization.
  • Recognize the six transformational questions that will take your organization to the next level.
  • Recall Peter Drucker’s Five Most Critical Questions for any organization.

Major Subjects:

  • Growth for the sake of the growth is the ideology of the cancer cell.
  • Effectiveness trumps efficiency.
  • Ideas have more value than their mere execution.
  • What determines value and how much customers are willing to pay?
  • Is business a zero-sum game?

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Level of Difficulty:
Field of Interest:
Business Management and Organization


Designed For:

CPAs, executives and financial professionals.


Ronald Joseph Baker

Ronald J. Baker is the founder of VeraSage Institute, dedicated to teaching value pricing to professionals and bettering the professions, and a radio talk-show host on the show, The Soul of Enterprise: Business in the Knowledge Economy. He has been an instructor for the CalCPA Education Foundation since 1995, teaching 15 courses, and is the best-selling author of six books, including The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, Implementing Value Pricing, Mind Over Matter, and The Soul of Enterprise: Dialogues on Business in the Knowledge Economy.

Baker has toured the world, spreading his value-pricing message to over 150,000 professionals. He has been appointed to the AICPA Group of One Hundred; named to Accounting Today’s Top 100 Most Influential People in Accounting list in 2001-2007 and 2011-2016, and voted number six, nine and three on its Top 10 Most Influential People in Accounting list in 2012-16; selected as one of LinkedIn’s 150 Influencers, with over 220,000 followers; and received the 2003 Award for Instructor Excellence from the CalCPA Education Foundation.

Daniel D. Morris, CGMA, CPA
Daniel D. Morris, CPA, is a founder of the VeraSage Institute, a think tank dedicated to teaching value pricing to professionals around the world. He is a frequent speaker at CPA events and conferences, and a consultant to CPA firms on implementing total quality service and value pricing. He has been an instructor with the CalCPA Education Foundation since 1998, and has written over a dozen courses for them. Morris presents frequently at national and regional conferences, including the Professional Pricing Society, the AICPA, and the Association of Accounting Marketing Executives.
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