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Many CPAs have built their brand and sense of self-worth on expertise. The more one knows, the more valuable they believe they are. While competency undoubtedly has its place, it is no longer sufficient.
COVID-19 has amplified what we’ve heard for years: We’re living in a VUCA (volatile, uncertain, complex and ambiguous) world. At work and home, we’re being asked to create solutions for problems that previously didn’t exist. This requires CPAs to shift their identify from being an expert to embrace the value of consciousness.
Consciousness is much more than an esoteric buzzword. It’s about seeing yourself, your colleagues and your clients in a deeper, more meaningful way. This identify shift - to becoming a conscious advisor- will empower you to effectively lead in a world where accelerated change is the only constant.