The Intersection between Accounting and Sustainability Webcast | 4204561B


Date :
November 30, 2020 12:30 PM - 2:00 PM
Location :
Virtual Learning+
Facility :
Webcast Event
Level of Difficulty :
Member Price :
Nonmember Price :
CPE Credits :
CPE 1.50
Show tabs

Businesses are starting to be measured and evaluated on more than just their balance sheet. Please join us as we delve into the world of sustainability and frameworks, offering a more in-depth view of your clients and the health of their organization…and yours!


  • Recognize the non-financial insights that sustainability frameworks provide for a clearer understanding of an organization’s health
  • Identify how accounting is well suited to serve this exciting new area
  • Determine if B Corp certification is right for your firm and your clients

Major Subjects:

  • What Sustainability is in today’s world and why a business owner should care
  • How Sustainability Frameworks are starting to shift business
  • Where accounting fits into the Sustainability, CSR and ESG puzzle
  • The benefits of embracing Sustainability frameworks when working with clients
  • The benefits of embracing Sustainability frameworks for operating your own firms
  • A focused look at B Corporation certification

Advanced Prep:


Misc. Information:

Level of Difficulty:
Field of Interest:
Management Services
Designed For:
CPAs/Practitioners responsible for the diversity and talent management of an accounting practice.


Jennifer Cantero
Director of Marketing & Sustainability Jennifer Cantero brings more than 20 years of experience in design, marketing, communications, and branding to her role as Director of Marketing and Sustainability at Sensiba San Filippo. She leads the firm’s marketing efforts for the core accounting, tax and consulting services as well as consults with small to medium size, privately-held business clients, assisting with their marketing strategy and sustainability practices. Jennifer joined SSF in January 2012, where she built their social media and content marketing program from the ground up. She also led the firm’s B Corporation certification process, resulting in SSF becoming the first California accounting firm certified as a B Corporation. Sought after for her expertise related to personal branding and internet presence, she was awarded “Most Instrumental Woman in Accountancy Business Development – USA” by Wealth and Finance’s Women in Wealth Awards in 2017. Jennifer received a dual Bachelor’s degree in Graphic Design and Photography from California State University, East Bay. Currently, she is attending Harvard University studying Corporate Sustainability and Innovation. Outside of work, Jennifer enjoys CrossFit, kayaking, and spending time in the redwoods.


  • Materials - eBook