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Do you want a client to sign an engagement letter? Do you want the IRS to see things your way? When you write for results, you are writing to persuade. In this two-hour workshop, learn about the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. Learn to target the “hot buttons” of your readers, choosing costs and benefits that will spur their readers to action. Additionally, master a classic way of writing introductions and begin to draft a persuasive document of your own.
Partners, managers and staff.