Persuasive Writing Webcast | 4193830A


Date :
June 14, 2019 11:00 AM - 1:00 PM
Location :
Facility :
Webcast Remote
Level of Difficulty :
Member Price :
Nonmember Price :
CPE Credits :
CPE 2.00
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Do you want a client to sign an engagement letter? Do you want the IRS to see things your way? When you write for results, you are writing to persuade. In this two-hour workshop, learn about the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. Learn to target the “hot buttons” of your readers, choosing costs and benefits that will spur their readers to action. Additionally, master a classic way of writing introductions and begin to draft a persuasive document of your own.


  • Identify appeals to character, emotion, and logic in samples.
  • Identify topics of emotional intensity to a reader of a document you are planning. 
  • Identify the inner questions of your reader.
  • Apply the structure of Situation, Complication, Question, and Answer in composing an introduction
  • Write the opening sentences of a persuasive document

Major Subjects:

  • Persuasive writing 
  • Business writing 
  • Practice development
  • Marketing

Advanced Prep:


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Level of Difficulty:
Field of Interest:
Communications and Marketing


Designed For:

Partners, managers and staff.


Elizabeth Danziger
Elizabeth Brenner Danziger, founder of Worktalk Communications Consulting, enables people to achieve success through better writing. Improved writing means greater productivity, better customer service, quicker adoption of internal initiatives, fewer misunderstandings, faster completion of key work and enhanced relationships. Ms. Danziger has trained businesspeople throughout the U.S. and has worked with executives from many major corporations. She brings 28 years of experience to her work. Danziger's clients include a wide range of businesses, including professional service firms such as Sullivan and Cromwell; Nixon Peabody; Ernst and Young; PragerMetis; RBZ; CohnReznick; Miller, Kaplan, Arase and others. Ms. Danziger's clients develop a keen insight into their product or service and see how to convey their message clearly. They learn techniques that help them build more powerful relationships through the written word. In addition, they learn practical ways to get to the point and write successfully. In email seminars, participants master three elements of effective email: clear writing, good judgment and efficient productivity. Ms. Danziger received her B.A. from Pomona College in Claremont, California and holds a Certificate of Executive Education from the UCLA Anderson School of Business. She has written four books, the most recent of which is Get to the Point!, which was originally published by Random House and is now in its second edition. Her work has been published throughout the world.
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