Success Leaves Clues: Exploring Next Practices of Extraordinary Firms: The Best Learning Tool Ever Invented Webcast | 4173410A CANCELLED

Date :
December 19, 2017 10:00 AM - 12:00 PM
Location :
Facility :
Webcast Rebroadcast
Level of Difficulty :
Member Price :
Nonmember Price :
CPE Credits :
CPE 2.00
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The highest levels of knowledge and competence are inherently tacit—it's the knowledge and experiences people carry with them that are not easily articulated, and difficult and expensive to transmit. Yet, this type of knowledge transfer is important to business success. It’s a social process between individuals and is especially important in knowledge organizations, where so much of the intellectual capital happens to be tacit knowledge. Learn about one of the most effective ways to capture this knowledge: After Action Review, which captures the lessons learned from past successes and failures, with the goal of improving future performance.

Materials are provided as an ebook for this course.


  • Identify how the After Action Reviews transformed the culture in the military.
  • Determine the four questions to ask during an After Action Reviews.
  • Determine the questions to ask in a Before Action Review (BAR).


Major Subjects:

  • Why tacit knowledge is expensive to transfer and capture.
  • How organizations can leverage their "invisible balance sheet" of intellectual capital to create wealth.
  • How After Action Reviews can transform any culture; reduce fear, risk and anxiety; and allow people to learn from mistakes.

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Level of Difficulty:
Field of Interest:
Communications and Marketing


Designed For:

CPAs in public practice, industry or any organization who are interested in adopting the single best learning tool ever invented.


Ronald Joseph Baker

Ronald J. Baker is the founder of VeraSage Institute, dedicated to teaching value pricing to professionals and bettering the professions, and a radio talk-show host on the show, The Soul of Enterprise: Business in the Knowledge Economy. He has been an instructor for the CalCPA Education Foundation since 1995, teaching 15 courses, and is the best-selling author of six books, including The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, Implementing Value Pricing, Mind Over Matter, and The Soul of Enterprise: Dialogues on Business in the Knowledge Economy.

Baker has toured the world, spreading his value-pricing message to over 150,000 professionals. He has been appointed to the AICPA Group of One Hundred; named to Accounting Today’s Top 100 Most Influential People in Accounting list in 2001-2007 and 2011-2016, and voted number six, nine and three on its Top 10 Most Influential People in Accounting list in 2012-16; selected as one of LinkedIn’s 150 Influencers, with over 220,000 followers; and received the 2003 Award for Instructor Excellence from the CalCPA Education Foundation.

Daniel D. Morris, CPA
Daniel D. Morris, CPA, is a founder of the VeraSage Institute, a think tank dedicated to teaching value pricing to professionals around the world. He is a frequent speaker at CPA events and conferences, and a consultant to CPA firms on implementing total quality service and value pricing. He has been an instructor with the CalCPA Education Foundation since 1998, and has written over a dozen courses for them. Morris presents frequently at national and regional conferences, including the Professional Pricing Society, the AICPA, and the Association of Accounting Marketing Executives.
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