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There are many definitions of Big Data and data analytics, but the key concept is moving beyond traditional financial data. Explore tools and data analytics techniques to discover new insights and to provide ways for CPAs to grow their services.
The expanding use of Big Data and data analytics is providing companies with new insights about their respective organization, products, services, customers, and vendors. CPAs can start small with familiar tools and offer valuable client insights while scaling up to larger projects.
CPAs and financial professionals.
Glen L. Gray, Ph.D., CPA is professor emeritus in the department of accounting and information systems at the David Nazarian College of Business and Economics at California State University, Northridge. His research includes data analytics, internal controls, XBRL and technology-related topics. He has been a member of the XBRL consortium since 2000. He has written XBRL articles for California CPA, as well as many other publications. He has also made numerous technology-related presentations.