Success Leaves Clues: Exploring Next Practices of Extraordinary Firms: The Experience Economy—Compliance to Transformations Webcast | 4173407A

Date :
September 26, 2017 10:00 AM - 12:00 PM
Location :
Facility :
Webcast Rebroadcast
Level of Difficulty :
Member Price :
Nonmember Price :
CPE Credits :
CPE 2.00
Show tabs

The conventional wisdom in the accounting profession is that, more and more, the services being offered by professionals are rapidly becoming commodities. Further, because of consolidation, labor shortages, intense competition from outside the profession and increasingly sophisticated buyers, prices will be driven down and profit margins mercilessly squeezed.

This view is more conventional than actual wisdom. There is no such thing as a commodity. Anything can be differentiated in the marketplace and the inherently personalized services of professionals are no exception. As the economic value base shifts from a service economy to an experience—and ultimately, a transformation—economy, the opportunities for professionals to create a unique, personal experience for their customers are only limited by the constraints of our imaginations.

Materials are provided as an ebook for this course.


  • Determine how to differentiate your firm from the competition and not be defined by an "hourly rate."
  • Identify your firm's Value Proposition and the optimal way for you to compete.
  • Explore the Progression of Economic Value and determine what your firm is offering.
  • Consider offering a “Concierge Service” to your best customers.
  • Recognize the critical importance of customer selection, and the economics of customer retention and loyalty.

Major Subjects:

  • The difference between a good, service, experience and transformation
  • How professional firms are already poised at the top of the progression of economic value curve
  • How to communicate and create transformations for your customers

Advanced Prep:


Misc. Information:

Save with Discount Programs

Join or Renew Today
Level of Difficulty:
Field of Interest:
Business Management and Organization


Designed For:

CPAs in public practice and industry looking to create a better customer experience for competitive advantage.


Ronald Joseph Baker

Ronald J. Baker is the founder of VeraSage Institute, dedicated to teaching value pricing to professionals and bettering the professions, and a radio talk-show host on the show, The Soul of Enterprise: Business in the Knowledge Economy. He has been an instructor for the CalCPA Education Foundation since 1995, teaching 15 courses, and is the best-selling author of six books, including The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, Implementing Value Pricing, Mind Over Matter, and The Soul of Enterprise: Dialogues on Business in the Knowledge Economy.

Baker has toured the world, spreading his value-pricing message to over 150,000 professionals. He has been appointed to the AICPA Group of One Hundred; named to Accounting Today’s Top 100 Most Influential People in Accounting list in 2001-2007 and 2011-2016, and voted number six, nine and three on its Top 10 Most Influential People in Accounting list in 2012-16; selected as one of LinkedIn’s 150 Influencers, with over 220,000 followers; and received the 2003 Award for Instructor Excellence from the CalCPA Education Foundation.

Daniel D. Morris, CPA
Daniel D. Morris, CPA, is a founder of the VeraSage Institute, a think tank dedicated to teaching value pricing to professionals around the world. He is a frequent speaker at CPA events and conferences, and a consultant to CPA firms on implementing total quality service and value pricing. He has been an instructor with the CalCPA Education Foundation since 1998, and has written over a dozen courses for them. Morris presents frequently at national and regional conferences, including the Professional Pricing Society, the AICPA, and the Association of Accounting Marketing Executives.
No Agenda or Materials posted.