It’s Material

Welcome to It’s Material, a feature in California CPA magazine by Denise LeDuc Froemming, CPA, CAE, MBA, president & CEO of CalCPA and CalCPA Education Foundation. The monthly column will cover key issues and trends impacting the profession and CalCPA—as well as personal insights.


August 2022: Lead On
Leadership. It’s one of those things we all recognize, but sometimes have a hard time explaining



July 2022: Learning Never Ends
The profession has moved from record keeping and examining debits and credits to cloud accounting, data analytics, blockchain, AI and ESG. And CPAs are being turned to more often to provide strategic knowledge and leadership on a growing number of topics. Adapting to—and anticipating—change means learning new things or learning to do things differently


June 2022: DE&I Insights
Fostering a more diverse and inclusive environment in the profession is a shared responsibility, and CalCPA is committed to leading by example—in words and actions


May 2022: Planning for the Future
Planning—whether it’s financial, career or, yes, making it through tax season—sets a course. If you don’t know where you’re going, how do you know when you get there


March/April 2022: New Year, New CalCPA
Innovate. Adapt. Change. These oft-heard statements relate to the need of organizations to stay ahead of the curve to maintain relevance, deliver valued products and services, and grow their customer base. It often ties into new technologies or business models, but can include tweaks to current processes