It’s Material

Welcome to It’s Material, a feature in California CPA magazine by Denise LeDuc Froemming, CPA, CAE, MBA, president & CEO of CalCPA and CalCPA Education Foundation. The monthly column will cover key issues and trends impacting the profession and CalCPA—as well as personal insights.


May 2022: Planning for the Future
Planning—whether it’s financial, career or, yes, making it through tax season—sets a course. If you don’t know where you’re going, how do you know when you get there


March/April 2022: New Year, New CalCPA
Innovate. Adapt. Change. These oft-heard statements relate to the need of organizations to stay ahead of the curve to maintain relevance, deliver valued products and services, and grow their customer base. It often ties into new technologies or business models, but can include tweaks to current processes