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Some Web sites collect detailed information in order to provide customized, targeted shopping experiences or to permit one-click shopping. Other sites collect e-mail addresses for future promotions and mailings.
Meet with everyone in your company who touches customer data and ask specific questions about the type of information they need, where they get it from, and how they use it. Conducting your analysis from the customer’s perspective will help you create a policy that protects consumers’ data and allows your company to carry out its business functions.
Protecting customers’ privacy is essential in today’s business environment. Keep in mind that privacy is not the same as security. To further alleviate customer concerns about conducting business on your Web site, be sure company privacy statements are supported by security statements, indicating the technology used to protect consumer information. If you need advice in these areas, consult a CPA.