Happy Thanksgiving! PLEASE NOTE:
CalCPA offices will be closed Thursday, Nov. 25 and Friday, Nov. 26, for Thanksgiving.CalCPA’s Customer Success team—and chat—will be back on Monday, Nov. 29.
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GIVE VISITORS A REASON TO COME BACK TO THE SITE. If you want visitors to return to your site, you must give them a reason to do so. Provide a list of useful and timely links, post new employment opportunities, include current news, or offer a question-and-answer section. You also can create a communications board that fosters networking among your customers.
Finally, CPAs point out that in order to draw traffic to your site, you should market the site to customers, clients, vendors and others who could benefit from the information. You can accomplish this by including the Web address on brochures, newsletters, business cards, press releases and useful tools such as financial calculators and templates.
A Web site can help business owners promote their companies and build customer confidence and loyalty. CPAs recommend that you review your Web site often to ensure that the information is accurate and the site is easy to use.