SACRAMENTO, CA and PHILADELPHIA, PA | JUNE 16, 2026 — The California Society of CPAs (CalCPA) and nationally recognized Forbes columnist, keynote speaker and small-business authority Gene Marks, CPA announced a strategic partnership that will bring Marks’ voice to today’s trending business and technology topics.
Building on his longstanding relationship with CalCPA, Marks will provide a steady stream of exclusive insights and analysis to help CalCPA members and the public stay ahead of the trends that are reshaping the accounting profession and the businesses they serve.
A nationally recognized columnist, author, CPA and business owner, Marks is a Forbes technology columnist, frequent media commentator and sought-after keynote speaker who helps business leaders understand the economic, workplace, policy and technology developments impacting organizations today.
“CPAs have become indispensable strategic advisers to their clients, particularly as businesses grapple with the opportunities and challenges created by AI, workforce changes, economic uncertainty and evolving technology,” said Denise LeDuc Froemming, president and CEO of CalCPA. “Gene has a unique ability to translate complex trends into practical, actionable insights. This partnership will provide our members with timely information they can use to strengthen their firms, better advise clients and identify new opportunities for growth.”
As part of the partnership, Marks will participate in CalCPA Town Halls throughout the year and contribute written and video insights covering areas such as business and economic trends, AI, workplace developments and the economy.
“Being a data driven profession our knowledge as CPAs can significantly help our firms, clients and companies run more productively and profitably,” Marks said. “My partnership with CalCPA will focus on making sure that our members are up to speed on the political, economic, policy, workplace and technological trends that are impacting both the profession and their clients so that they can continue to provide the highest level of service.”
Marks has spent more than 25 years on the front lines of small and midsized business, advising companies, writing for Forbes, The Hill, The Guardian and Entrepreneur, and speaking at more than 70 live events per year.
His practical approach translates complex trends into clear, actionable guidance—the kind that helps a CPA walk into a client meeting prepared, not playing catch-up.
Through this partnership, CalCPA members will gain ongoing access to expert analysis, practical business intelligence and forward-looking perspectives designed to help them lead with confidence in an increasingly dynamic environment.
About CalCPA
Established in 1903, CalCPA is the largest state CPA society in the country, representing and supporting certified public accountants and related professionals in California.
About Gene Marks
Gene Marks, CPA, is a nationally recognized business expert, technology consultant, bestselling author and Forbes technology columnist. He is the founder of The Marks Group, a technology and consulting firm serving small and midsize businesses nationwide. Marks is a frequent commentator on business, economic and technology issues and regularly speaks to organizations across the country on AI, workplace trends, business growth and emerging technologies.
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