More than 40,000 members of the California Society of CPAs provide financial advice to individuals, families, businesses of all sizes and nonprofit organizations. If you are a reporter covering financial topics, you’ll want to speak with one of our experts. They can discuss such subjects as taxes, fraud prevention, estate planning, budgeting, saving for college, retirement planning, managing credit, the financial aspects of marriage, business valuation, succession planning, forensic accounting, auditing and many more. To set up an interview, contact our public relations manager, Tracey Zink. (Please note that this service only is available to members of the news media. If you are seeking a CPA for personal consultation, please use our Find a CPA service.)
June 28, 2019
BURLINGAME, Calif. — California Society of CPAs (CalCPA) and CalCPA Education Foundation announced the appointment of Brad Monterio as Chief Learning Officer and Vice President, Member Competency & Learning. CalCPA is the largest state CPA society in the US with more than 43,000 members. In this newly created role, Monterio leads the development, distribution, content, partnerships, technologies, sales and marketing for all professional learning products and services for the organization. Monterio assumed this new role on Sept. 1.
“Brad brings more than two decades of accounting industry experience to the Chief Learning Officer role at CalCPA through his work in strategy, marketing, product development and sales,” said Anthony Pugliese, CPA, CGMA, CITP, CEO of CalCPA and CalCPA Education Foundation. “His creative, innovative approach to solving complex problems and his deep insight into the accounting and finance professions will help us meet member education needs and partner expectations as well as expand our business in growth markets.”
“I look forward to helping CalCPA evolve its learning portfolio to include leading edge programs and products that empower CPAs to upskill and position themselves for the future of work,” said Monterio. “Leveraging our international learning product distribution platform, an expanding network of strategic partners, and innovative technology solutions will allow us to reach broader markets of accounting and finance professionals.”
For 23 years prior to joining CalCPA, Monterio was managing director of Colcomgroup, Inc., a consultancy serving the accounting and finance profession. In that role, he counseled professional associations, corporations, technology vendors, learning institutions and standard setting bodies. While at Colcomgroup, Monterio was a strategic advisor to CalCPA for over a decade, assisting with marketing, communications, strategic planning and special projects.
“Brad’s familiarity with CalCPA, coupled with his extensive specialized knowledge of our profession, make him an ideal fit for leading our effort to pivot from a compliance focus on earning CPE credits to a competency focus on adding skills and achieving a mastery level for each,” added Pugliese.
Monterio serves as a global director on the boards of the Casualty Actuarial Society (CAS) and the Institute of Management Accountants (IMA) and was previously a commercial and investment banker on Wall Street. He is a graduate of Dartmouth College.
CalCPA traces its heritage to 1903 when the California State Society of Certified Public Accountants was organized. In 1909, it merged with two other state CPA associations to form CalCPA. CalCPA serves more than 43,000 members in public practice, private industry, academia and government and has 14 chapters across California. CalCPA also offers more than 1,400 live courses, conferences, webcasts and on-demand self-study courses annually. For more information, visit www.calcpa.org.
Blockchain, Artificial Intelligence, Automation, and Data Science Among New Areas CPAs Must Know
BURLINGAME, Calif. — During remarks today at the California Society of CPAs Council meeting, newly elected Education Foundation President Joseph A. Forlenza, CFP, CPA, identified his priorities for the coming year. He will focus on broadening the competencies and specialized knowledge of CPAs to include newer technologies, such as blockchain, robotic-process automation, machine-learning, as well as data science, and advanced analytics as a way to ensure the continued value of CPAs as the most trusted advisors in business.
“The CalCPA Education Foundation is the competency and learning team for CalCPA —– we have always focused on bringing quality, timely and relevant learning programs to the profession to arm them with the knowledge they need to deliver value in their various professional roles,” said Joseph A. Forlenza, president of the CalCPA Education Foundation. “Given the increasing complexity and evolving needs of business today, coupled with the pressure to increase value and drive growth, CPAs must broaden their skill sets to include knowledge in areas like technology, data science, data visualization and automation that will help solve these complexities and deliver value. The foundation is here to help them do that through our national webcast platform, thousands of education programs and industry leading conferences.”
CalCPA continues to invest in people, technology and products to ensure that members and customers have access to innovative solutions to meet the learning expectations of our members and their employers.
“We’re implementing systems that will empower CPAs to learn 24x7 whenever and wherever they want,” added Forlenza. “Members want to access education on any device, in any time zone, on any relevant topic. We aim to provide a customized mix of education resources that addresses each member’s personal needs, and having the right technologies in place is crucial to make this happen. This is why we are investing in things like our national platform and alternative formats such as ‘nano’ learning.”
Forlenza was elected as President of the Board of Trustees for the CalCPA Education Foundation during the CalCPA Council meeting this week in Santa Barbara. Forlenza has been a trustee since 2011 and most recently held the position of first vice president. Forlenza is the founder and managing partner of Skycity Advisors LLC, located in San Diego. He is a financial advisor holding both the Chartered Retirement Planning Counselor (CRPC) and Certified Financial Planner (CFP) and specializes in retirement planning. Mr. Forlenza is a member of CalCPA, past 2008-2009 president of the San Diego Chapter and serves on the American Institute of CPAs California Council Delegation.
CalCPA traces its heritage to 1903 when the California State Society of Certified Public Accountants was organized. In 1909, it merged with two other state CPA associations to form CalCPA. CalCPA serves more than 45,000 members in public practice, private industry, academia and government and has 14 chapters across California. CalCPA offers more than 1,400 live courses, conferences, webcasts and on-demand self-study courses annually. For more information, visit www.calcpa.org.
June 27, 2019
BURLINGAME, Calif.— During his inauguration today as chair of the board for the California Society of CPAs (CalCPA), Robert “Bob” A. Reynolds, CPA, recommended that CPAs need to transform their skills and knowledge in areas like technology, analytics and strategy in order to maximize their value to the business sector as trusted strategic advisors.
“The profession’s core competencies – accounting, auditing and tax – are no longer adequate to keep pace with the evolving, complex needs of businesses if we hope to remain the most trusted business advisors,” said Bob Reynolds, CPA, CalCPA Chair. “CPAs must transform themselves by broadening their knowledge in areas like technology and analytics, and using that knowledge to move higher up the value chain as strategic advisors to the leadership team, whether they’re in public practice or industry. And they need to do it now.”
Reynolds is also focused on growing and equipping emerging accountants to lead the profession in the future.
“Mentoring today’s young CPAs will have a profound, positive impact on the future of the accounting profession as those accountants become leaders,” added Reynolds. “My mentors saw something in me when I was beginning my career in accounting, and I’m forever grateful for their guidance and insight that helped me to achieve great things, including becoming CalCPA Chair. I’m passionate about ‘paying it forward,’ and I urge other CPAs to invest your time in the future by mentoring young accounting professionals as they begin their own journeys into promising careers.”
Reynolds previously served as CalCPA’s first vice chair and is a partner and California practice leader at Moss Adams. He has more than 30 years of experience in California income and franchise tax dispute resolution and tax planning. Prior to joining Moss Adams, he was a senior audit manager with the California Franchise Tax Board (FTB) and specialized in performing high net worth individual audits as well as examinations of Fortune 500 companies throughout the United States.
Among those serving with Reynolds on the CalCPA board of directors are Jolene N. Fraser (first vice chair) EisnerAmper LLP, Laura L. Ross (secretary/treasurer) of EisnerAmper LLP, Lewis E. Sharpstone (past chair) of Lewis Sharpstone, CPA, Meredith A. Johnson (vice chair) of BPM LLP, Matthew Martin (vice chair) of PDM LLP, Mike A. Ray (vice chair) of California Casualty Management Co., and Joseph A. Forlenza (CalCPA Education Foundation president) of Skycity Advisors, LLC.
To Focus on Preparing CPAs for the Future, Helping Members Understand New Technologies, Building Member Competencies and Growing the CPA Pipeline
June 4, 2019
BURLINGAME, Calif.— The California Society of CPAs (CalCPA), the nation’s largest state CPA society, and the CalCPA Education Foundation (Foundation) announced today that Anthony Pugliese, CPA, CGMA, CITP, has officially assumed his role as CEO of both organizations, effective May 1, 2019, following the retirement of prior CEO, Loretta Doon, CPA.
“I’m excited to join CalCPA and the Foundation at an important time in their evolution and that of the profession we’re here to represent and serve,” said Anthony Pugliese, CPA, CGMA, CITP, CEO of CalCPA and the Foundation. “Under Loretta Doon’s leadership, CalCPA has become the largest state CPA society in the country, and the Foundation has built a national knowledge and learning platform that reaches 49 other state CPA societies and their members. We plan to build off of these significant successes and help the accounting profession evolve further to meet the demands of business today and in the future while actively growing our membership pipeline.”
As Pugliese outlines in CalCPA’s May 2019 issue of California CPA, he plans to tackle key factors driving change in the accounting profession head on, including shifting demographics, increased competition, understanding and adapting new technologies such as artificial intelligence and Blockchain, and a fundamental paradigm shift to learning and education approaches that focus on building competencies rather than simply gathering CPE credits to meet licensure requirements.
Pugliese shared some thoughts about competition, adding “Our attention must turn to new competitors who are encroaching on the profession’s core areas, such as tax. New competition can often lead to new challenges; however, I also want to focus on the additional opportunities it uncovers. One of those will be in the broad area of advisory services. Our members will be able to better serve their clients and employers in more strategic, valuable ways as trusted advisors in areas like tax, wealth management, technology, data governance and non-financial reporting.”
Preparing the profession for the future is another focus of Pugliese’s agenda for CalCPA and the Foundation. “Members of our profession need to be active participants in determining their future and that of the profession they represent,” added Pugliese. “We have an obligation to help our members better understand the changing environment in which they operate, including the types of competition as well as how their practice areas are or should be evolving. This means beginning to grow competencies and skills in areas such as technology - artificial intelligence, Blockchain, advanced analytics, data visualization, cybersecurity, robotics and smart contracts. Opportunity is knocking on the profession’s door, and it means that our members will be able to better position themselves strategically for the future. CalCPA and the Foundation are here to help them do that, and we take that responsibility seriously.”
Prior to this new role, Pugliese was most recently the executive vice president of membership, technology and learning at the Association of International Certified Professional Accountants (AICPA), the world's largest member association representing the accounting profession. He also served as chief operating officer of the American Institute of Certified Public Accountants for over a decade prior to that. Before joining the American Institute of CPAs more than 20 years ago, he worked at Deloitte & Touche from 1990-1997. Pugliese holds the AICPA's CGMA and CITP credentials and is licensed as a CPA in California and North Carolina.