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More than 43,000 members of the California Society of CPAs provide financial advice to individuals, families, businesses of all sizes and nonprofit organizations. If you are a reporter covering financial topics, you’ll want to speak with one of our experts. CalCPA experts can discuss everything from personal financial planning to corporate finance to cybersecurity—and most every topic in between containing a financial angle. You can view a list of topics our members are ready to discuss here.
To set up an interview, contact David Colgren, president and CEO of Colcom Group Inc.
Nov. 19, 2021
BURLINGAME, CA.—Financial hardships can destroy a marriage and it’s often a main reason that leads to divorce. And based on recent media reports, financial stability is ranked as a key concern among women who divorce—but over 95% of women do not use a financial expert like a CPA when going through a divorce, even though having financial goals they want to achieve. The pandemic has created additional issues related to divorce, including child and spousal support; custody and visitation of children; and spousal abuse protection. Learn about the wide range of tax, financial and valuation topics related to divorce at our Feb. 3 Tax Issues in Divorce Mini-Conference.
Nov. 1, 2021
BURLINGAME, CA.—Local and global economic trends continue to shape the California real estate industry landscape. To stay at the top of your professional game, you need to know what’s in store and what information is necessary to protect your client’s holdings. Attend the 2021 Real Estate Conference to find out what is affecting this sector of business and learn about the economic, tax and legal developments impacting property owners. Don’t miss your chance to get the latest information and updates from top experts in the field.
BURLINGAME, CA.—2021 has been a challenging year for the wine industry. Supply chains and distribution are being disrupted, revenues were hit hard, and labor has been impacted. Join us Dec. 9-10 for our annual Wine Industry Conference, which will get you up-to-speed about critical changes facing the industry directly from top industry experts. We'll cover local and global trends shaping the California wine industry, including tax law, labor and accounting issues, among other topics.
BURLINGAME, CA.—The U.S. health care industry is massive, expecting to reach $6.2 trillion by 2028—and is also constantly evolving, influenced by political, economic and legislative challenges. Join us Dec. 13 for our new Health Care Industry Virtual Conference, where seasoned professionals and industry experts will share their experience, thoughts on the industry’s future and best practices they’ve implemented to improve bottom-line results. You’ll walk away knowing the latest changes in health care legislation and how to address critical issues impacting your organization and staff.
Oct. 15, 2021
BURLINGAME, CA.—Globalization isn't just a buzzword describing our modern economy, it impacts the work of businesses and individuals—and the tax professionals who advise them. Whether this includes individuals with international holdings, U.S. citizens working in foreign countries, multinational families, families with international business interests or foreign nationals working in the U.S., tax professionals need an understanding of the forms, reporting requirements, standards and regulations required for international tax. Clear overviews, insightful discussions and best practices from international tax experts are the hallmarks of this event. Join us Nov. 16 to learn about various advanced topics that include detailed review of the biggest changes in individual and corporate taxation for 2021, practical advice for guiding your clients to minimize tax costs and best practices to help you prepare for the upcoming tax season.
Oct. 1, 2021
BURLINGAME, CA.—Attestation services continue to gain prominence in the marketplace as the need for independent, third parties providing assurance over topics other than financial statements are being mandated by regulators and local, state and federal or provisions within service agreements as a contractor. CPAs, known as one of the most trusted advisers to the business marketplace, are moving into providing these assurance or attestation engagements because of their ability to audit and attest examinations, reviews or agreed-upon procedure reports. Learn more from national experts at CalCPA’s A&A virtual conference Oct. 28-29.
Aug. 27, 2021
BURLINGAME, CA.—The California Society of CPAs (CalCPA), the nation’s largest state CPA society, and the CalCPA Education Foundation (Foundation) announced today that Denise LeDuc Froemming, CPA, CAE, MBA will become president & CEO of both organizations, effective Oct. 18, 2021.
Aug. 25, 2021
BURLINGAME, CA.—Join us and deepen your knowledge of complex issues related to family law—from our case law updates to sessions on support. This conference provides an excellent opportunity to discuss your questions with judicial officers, accountants and lawyers who specialize in family law.
Aug. 24, 2021
BURLINGAME, CA.—Extreme heat and the wildfires have significantly impacted California’s $50 billion agriculture sector. As the leading producer of fruits, vegetables, wine and nuts in the U.S., it’s crucial to have solid plans to mitigate the damage as the nation and California recovers. Since this sector plays a significant role in the nation’s economy and quality of life, CalCPA is bringing together leading experts in regulatory, financial, taxation, economic, valuation and real estate topics facing the agriculture industry to discuss how to become more resilient, handle current challenges more effectively, overcome risks and get back to business.
July 30, 2021
BURLINGAME, CA.—During the July 30 CalCPA Council Meeting and Education Foundation Annual Meeting of Members in Anaheim, Scott Hoope, CPA, DBA, MST, was installed as the 2021-22 president of the CalCPA Education Foundation.
"Now more than ever, the pandemic has shown that technology is enabling CPAs to meet the new challenges of business today, whether for their own organizations or for clients,” said Hoppe. “This year I will focus on helping CPAs get educated on ways in which they can leverage these technologies to add value to the bottom line.”
July 29, 2021
BURLINGAME, CA.—Christie Simons, CPA, an audit & assurance partner at Deloitte & Touche LLP, was named the 2021-22 chair of the CalCPA Board of Directors during CalCPA’s Annual Members’ Business Meeting. Simons will focus her term on helping members grow in the “new-normal” as businesses re-open throughout the state and country. Utilizing technology, making the profession more diverse, equitable and inclusive, and expanding the CPA student pipeline will be key priorities of Simons, she said.
July 7, 2021
BURLINGAME, CA.—COVID-19 has wreaked havoc on the California economy, and the cannabis sector has not been immune. Supply chains have been disrupted, revenues have taken a hit and labor has been impacted. California’s cannabis industry is feeling the pain and seeking a path to recovery through economic stimulus, innovation and new business models, and solid advice from key advisors like CPAs who guide them through complex tax, accounting and auditing matters. On Aug. 6, CalCPA will again bring together leading experts at its annual Cannabis Business Virtual Symposium, where attendees will learn about the latest tax, legal and accounting updates impacting this industry.
June 24, 2021
BURLINGAME, CA.—We’re living in uncertain times. Now more than ever, clients are thinking about whether they have their affairs in order and if their loved ones and assets are protected should something happen to them. Join us for our 2021 Estate and Trust Planning Virtual Conference on July 12–16. Presented in four-hour blocks over five days, participants will hear from national experts who are dedicated to keeping CPAs, attorneys and financial planners on top of recent developments related to COVID-19, the new administration’s plans, the SECURE Act, tax hazards and changes within estate and trust planning. Get more details in this video overview.
June 15, 2021
BURLINGAME, CA.—California’s creative economy packs a $209 billion punch. But the pandemic and resulting economic downturn created much uncertainty in the economy―and the entertainment industry in California was not immune. As a result, the industry had to adjust and use its creative powers to come back post-COVID even more powerful. So, what’s in store for 2021? Find out June 22 at CalCPA’s Entertainment Industry Conference.
April 28, 2021
BURLINGAME, CA.—At the CalCPA Employee Benefit Plan Audit Conference on June 11, participants will be able to learn about the complexities, trending issues and steps you can take to be up to date on regulatory, audit and accounting requirements of employee benefit plans―both from the company’s perspective offering them to employees and from the auditor’s perspective―mostly done by qualified CPAs with specialized training.
BURLINGAME, CA.—California not-for-profits generate $273 billion in annual revenue—and one in every 14 California jobs is at a not-for-profit organization. This year’s CalCPA Not-for-Profit Organizations Conference, held May 18-19, will bring together industry and public accounting experts to deliver timely updates in the not-for-profit sector. Engage with speakers who lead sessions covering topics ranging from new and developing tax issues to effective controls and private endowments. You'll gain a renewed understanding about pertinent accounting, audit, legal, tax and regulatory updates relevant to this industry.
BURLINGAME, CA.—Attendees of the CalCPA Government Accounting and Auditing Conference on May 3-4 will take away valuable lessons on governmental accounting and auditing and new technologies that are helping to transform these practice areas. In addition, attendees will learn more about GASB updates as well as new developments at the local, state and federal levels and other hot topics of interest to government accountants.
April 23, 2021
BURLINGAME, CA.—The annual Women to Watch Awards recognize female CPAs and financial professionals across all stages of their careers for their leadership, community and public service, advocacy, mentoring of other CPAs and overall contributions to the profession. Awards are given in three categories: Emerging Leader, Experienced Leader and Trailblazer.
March 3, 2021
BURLINGAME, CA.—CalCPA announced a new Business Professional membership category designed for California residents who formerly held a CPA license. Business Professional members will have the same status as other members who hold active license, including the ability to vote on society matters, serve on the board of directors and board of trustees, join state committees, volunteer for conference planning committees and get involved in other CalCPA initiatives.
Feb. 16, 2021
BURLINGAME, CA. and Montvale, N.J.—IMA (Institute of Management Accountants) and CalCPA today released groundbreaking research findings in their joint study, “Diversifying U.S. Accounting Talent: A Critical Imperative to Achieve Transformational Outcomes.” This diversity, equity, and inclusion (DE&I) research study examines three demographic focus areas: race and ethnicity, gender, and LGBTQIA (lesbian, gay, bisexual, transgender, queer, intersex and asexual) orientation in the U.S. accounting profession, encompassing public accounting and management accounting (accountants and financial professionals in business). The study also examines the role of ethics in the profession’s overall progress around DE&I and presents solutions to drive expansive change.
Feb. 11, 2021
BURLINGAME, CA.—A look at the numbers show the significant role the California education sector plays in the economy and quality of life. And why CalCPA is bringing together industry leaders and experts to discuss accounting, auditing, tax and industry related issues for school districts at our April 20 one-day conference.
Jan. 20, 2021
BURLINGAME, CA.—During this time of unprecedented economic and financial uncertainty, individuals can turn to CPAs as their trusted adviser to help guide them and instill financial confidence and stability to make better financial decisions. Join us Jan. 22, 2021, as CalCPA promotes better understanding of financial planning topics that involve tax planning, budgeting and the importance of financial planning at its upcoming virtual conference hosted by leading CPAs across the country.
Nov. 12, 2020
BURLINGAME, CA.—The California Society of CPAs (CalCPA) announced a new strategic partnership with Thomson Reuters to offer the Practice Forward Tax Advisory Platform to California CPAs. Thomson's Practice Forward platform helps tax preparers evolve from doing returns to providing higher value tax advisory services and increasing their revenue in a competitive practice area as a next-generation tax accounting firm.
Nov. 5, 2020
BURLINGAME, CA.—“We’re living in a world of uncertainty and the real estate market is not a fan of uncertainty,” said Tim Tikalsky, CPA CCIM, tax principal with Sensiba San Filippo LLP and chair of the 2020 CalCPA Real Estate Conference. “This conference is perfect for tax professionals interested in assisting their clients for yearend tax planning.”
BURLINGAME, CA.—This past year has been a trying one for California’s wine industry. Supply chains and distribution have been disrupted, wholesale demand has decreased, labor laws have impacted growers and revenues were hammered across the sector.
Oct. 21, 2020
BURLINGAME, CA.—The California Society of CPAs (CalCPA) has developed a new “tax journey” for CPAs who provide everything from tax preparation and compliance services to sophisticated tax advisory services as a way to help them navigate the complexities of taxation this year.
Sept. 16, 2020
BURLINGAME, CA.—The California Society of CPAs (CalCPA) has formed a strategic relationship with Canadian-based company MindBridge to facilitate the education of AI and data analytics, and the introduction of MindBridge’s software solutions to CalCPA members across California. MindBridge helps organizations deliver rapid value to their clients with deeper insights and higher risk assurance by analyzing 100 percent of their financial data records using advanced AI, machine learning and visualization techniques
Aug. 26, 2020
BURLINGAME, CA.—California Society of CPAs (CalCPA), the nation’s largest state CPA society, announced today it has formed a special commission focused on diversity, equity and inclusion (DE&I) issues in the CPA profession. The 25-member CalCPA DE&I Commission is chaired by Kathy A. Johnson, CPA, CGMA, MBA, vice president of forensic accounting at J.S. Held LLC. Johnson is a former chair of CalCPA’s board of directors and focused on diversity and inclusion during her tenure. Brad Monterio, CalCPA’s Chief Learning Officer and vice president of Member Competency & Learning, will serve as the commission's vice chair. Monterio is also involved with other diversity, equity and inclusion initiatives in the accounting and actuarial professions. CalCPA President and CEO Anthony Pugliese, CPA, CGMA, CITP, is also a member of the commission.
Aug. 14, 2020
MONTVALE, N.J. and BURLINGAME, CA. — IMA (Institute of Management Accountants) and California Society of Certified Public Accountants (CalCPA) announced a new collaboration focusing on advancing the accounting and finance profession through joint research, thought leadership education and awareness building. IMA and CalCPA will initially focus on the profession’s talent pipeline through a multi-part research program that studies the role of diversity, equity and inclusion (DE&I) in finance and accounting transformation.
Aug. 12, 2020
BURLINGAME, CA. — COVID-19’s impact is wide-reaching—and California’s $50 billion agriculture sector is feeling the effects. As the leading producer of fruits, vegetables, wine and nuts in the U.S., it’s crucial to have solid plans to mitigate the damage caused by the coronavirus. On Oct. 1, CalCPA will again bring together leading experts to tackle pressing issues facing California’s agricultural sector, such as the financial impact of the pandemic and other regulatory, financial, taxation, economic, valuation and real estate topics facing the agriculture industry in the state.
July 31, 2020
BURLINGAME, CA. — Jolene N. Fraser, CPA, a forensic accounting expert, was installed as 2020-21 chair of the CalCPA Board of Directors during CalCPA’s July 30 Council and Annual Members Business Meeting. Fraser will focus on the core mission of CalCPA to promote growth and prosperity for every member—and that of the profession. Making connections and building relationships among California CPAs will underpin Fraser’s strategic platform during her tenure as chair.
BURLINGAME, CA. — Chrislynn Freed, CPA, was installed as 2020-21 president of the CalCPA Education Foundation at the July 31 CalCPA Council and Annual Members Business meeting. Freed, a professor of clinical accounting at the Leventhal School of Accounting at USC, shared her strategic priorities for the coming year:
July 30, 2020
BURLINGAME, Calif. — COVID-19 has wreaked havoc on the California economy—and the cannabis sector has not been immune. Supply chains have been disrupted, revenues have taken a hit and labor has been impacted. On Aug, 7, 2020, CalCPA will again bring together leading experts and thinkers at its annual Cannabis Industry Virtual Symposium, where attendees will learn about the latest tax, legal and accounting updates impacting cannabis industry businesses and the professionals who advise them.
June 18, 2020
BURLINGAME, Calif. — Advisers are relied upon more heavily to provide perspective and clarity as legislation and regulation evolves. Don't miss this annual conference dedicated to keeping CPAs, attorneys and financial planners on top of recent developments within estate and trust planning. Gain in-depth understanding, effective strategies and connections with expert professionals who specialize in this area.
June 17, 2020
BURLINGAME, Calif. — Then-Gov. Jerry Brown signed Assembly Bill 375 June 28, 2018—now known as the California Consumer Privacy Act of 2018 (CCPA), which grants consumers new rights with respect to the collection and use of their personal information. The CCPA went into effect Jan. 1, 2020, and with that came new requirements, challenges and opportunities. Final regulations are expected on July 1, 2020, with a CCPA 2.0 initiative headed to the November 2020 ballot. Join us for prīvaC Summit 2.0, where we’ll discuss everything from risk management practices to the implementation of privacy regulations. This is a far-reaching, new law that potentially impacts all businesses in California and other states—including your own and those of your clients.
June 8, 2020
BURLINGAME, Calif. — The events of the past week have been heartbreaking on many levels. Each of us is experiencing these events differently, based on our personal histories, circumstances and biases. Many of us are genuinely suffering from the pain, anguish and fear caused by these tragic events. All of those feelings are legitimate—and with them comes an opportunity for meaningful action. CalCPA recognizes that no professional organization is immune from the responsibility of contributing to a more fair, equitable and just society. That responsibility starts by looking inward, to ourselves individually—and as an association.
BURLINGAME, Calif. — The CalCPA Central Coast Chapter is donating $5,000 to the Allan Hancock College Foundation’s Student Emergency Fund to support accounting students in Santa Maria because of COVID-19. The emergency grant provide financial assistance and encouragement to accounting majors and students who will be awarded monies immediately as they apply.
April 27, 2020
BURLINGAME, Calif. — California Society of CPAs (CalCPA) 2020 Women to Watch Awards honored six top women leaders in the accounting and finance profession today during CalCPA’s Women’s Leadership Forum live webcast on April 24. Awards were presented in three categories—Emerging Leader, Experience Leader and Trailblazer—and this year's winners included:
June 28, 2019
BURLINGAME, Calif. — California Society of CPAs (CalCPA) and CalCPA Education Foundation announced the appointment of Brad Monterio as Chief Learning Officer and Vice President, Member Competency & Learning. CalCPA is the largest state CPA society in the US with more than 43,000 members. In this newly created role, Monterio leads the development, distribution, content, partnerships, technologies, sales and marketing for all professional learning products and services for the organization. Monterio assumed this new role on Sept. 1.
“Brad brings more than two decades of accounting industry experience to the Chief Learning Officer role at CalCPA through his work in strategy, marketing, product development and sales,” said Anthony Pugliese, CPA, CGMA, CITP, President & CEO of CalCPA and CalCPA Education Foundation. “His creative, innovative approach to solving complex problems and his deep insight into the accounting and finance professions will help us meet member education needs and partner expectations as well as expand our business in growth markets.”
“I look forward to helping CalCPA evolve its learning portfolio to include leading edge programs and products that empower CPAs to upskill and position themselves for the future of work,” said Monterio. “Leveraging our international learning product distribution platform, an expanding network of strategic partners, and innovative technology solutions will allow us to reach broader markets of accounting and finance professionals.”
For 23 years prior to joining CalCPA, Monterio was managing director of Colcomgroup, Inc., a consultancy serving the accounting and finance profession. In that role, he counseled professional associations, corporations, technology vendors, learning institutions and standard setting bodies. While at Colcomgroup, Monterio was a strategic advisor to CalCPA for over a decade, assisting with marketing, communications, strategic planning and special projects.
“Brad’s familiarity with CalCPA, coupled with his extensive specialized knowledge of our profession, make him an ideal fit for leading our effort to pivot from a compliance focus on earning CPE credits to a competency focus on adding skills and achieving a mastery level for each,” added Pugliese.
Monterio serves as a global director on the boards of the Casualty Actuarial Society (CAS) and the Institute of Management Accountants (IMA) and was previously a commercial and investment banker on Wall Street. He is a graduate of Dartmouth College.
CalCPA traces its heritage to 1903 when the California State Society of Certified Public Accountants was organized. In 1909, it merged with two other state CPA associations to form CalCPA. CalCPA serves more than 43,000 members in public practice, private industry, academia and government and has 14 chapters across California. CalCPA also offers more than 1,400 live courses, conferences, webcasts and on-demand self-study courses annually. For more information, visit www.calcpa.org.
Joe Forlenza, New CalCPA Education Foundation President to Focus on Growing Competencies of CPAs
Blockchain, Artificial Intelligence, Automation, and Data Science Among New Areas CPAs Must Know
BURLINGAME, Calif. — During remarks today at the California Society of CPAs Council meeting, newly elected Education Foundation President Joseph A. Forlenza, CFP, CPA, identified his priorities for the coming year. He will focus on broadening the competencies and specialized knowledge of CPAs to include newer technologies, such as blockchain, robotic-process automation, machine-learning, as well as data science, and advanced analytics as a way to ensure the continued value of CPAs as the most trusted advisors in business.
“The CalCPA Education Foundation is the competency and learning team for CalCPA —– we have always focused on bringing quality, timely and relevant learning programs to the profession to arm them with the knowledge they need to deliver value in their various professional roles,” said Joseph A. Forlenza, president of the CalCPA Education Foundation. “Given the increasing complexity and evolving needs of business today, coupled with the pressure to increase value and drive growth, CPAs must broaden their skill sets to include knowledge in areas like technology, data science, data visualization and automation that will help solve these complexities and deliver value. The foundation is here to help them do that through our national webcast platform, thousands of education programs and industry leading conferences.”
CalCPA continues to invest in people, technology and products to ensure that members and customers have access to innovative solutions to meet the learning expectations of our members and their employers.
“We’re implementing systems that will empower CPAs to learn 24x7 whenever and wherever they want,” added Forlenza. “Members want to access education on any device, in any time zone, on any relevant topic. We aim to provide a customized mix of education resources that addresses each member’s personal needs, and having the right technologies in place is crucial to make this happen. This is why we are investing in things like our national platform and alternative formats such as ‘nano’ learning.”
Forlenza was elected as President of the Board of Trustees for the CalCPA Education Foundation during the CalCPA Council meeting this week in Santa Barbara. Forlenza has been a trustee since 2011 and most recently held the position of first vice president. Forlenza is the founder and managing partner of Skycity Advisors LLC, located in San Diego. He is a financial advisor holding both the Chartered Retirement Planning Counselor (CRPC) and Certified Financial Planner (CFP) and specializes in retirement planning. Mr. Forlenza is a member of CalCPA, past 2008-2009 president of the San Diego Chapter and serves on the American Institute of CPAs California Council Delegation.
CalCPA traces its heritage to 1903 when the California State Society of Certified Public Accountants was organized. In 1909, it merged with two other state CPA associations to form CalCPA. CalCPA serves more than 45,000 members in public practice, private industry, academia and government and has 14 chapters across California. CalCPA offers more than 1,400 live courses, conferences, webcasts and on-demand self-study courses annually. For more information, visit www.calcpa.org.
Transforming Accountants Into Key Advisors Is a Key Focus of New CalCPA Chair, Bob Reynolds, CPA
June 27, 2019
BURLINGAME, Calif.— During his inauguration today as chair of the board for the California Society of CPAs (CalCPA), Robert “Bob” A. Reynolds, CPA, recommended that CPAs need to transform their skills and knowledge in areas like technology, analytics and strategy in order to maximize their value to the business sector as trusted strategic advisors.
“The profession’s core competencies – accounting, auditing and tax – are no longer adequate to keep pace with the evolving, complex needs of businesses if we hope to remain the most trusted business advisors,” said Bob Reynolds, CPA, CalCPA Chair. “CPAs must transform themselves by broadening their knowledge in areas like technology and analytics, and using that knowledge to move higher up the value chain as strategic advisors to the leadership team, whether they’re in public practice or industry. And they need to do it now.”
Reynolds is also focused on growing and equipping emerging accountants to lead the profession in the future.
“Mentoring today’s young CPAs will have a profound, positive impact on the future of the accounting profession as those accountants become leaders,” added Reynolds. “My mentors saw something in me when I was beginning my career in accounting, and I’m forever grateful for their guidance and insight that helped me to achieve great things, including becoming CalCPA Chair. I’m passionate about ‘paying it forward,’ and I urge other CPAs to invest your time in the future by mentoring young accounting professionals as they begin their own journeys into promising careers.”
Reynolds previously served as CalCPA’s first vice chair and is a partner and California practice leader at Moss Adams. He has more than 30 years of experience in California income and franchise tax dispute resolution and tax planning. Prior to joining Moss Adams, he was a senior audit manager with the California Franchise Tax Board (FTB) and specialized in performing high net worth individual audits as well as examinations of Fortune 500 companies throughout the United States.
Among those serving with Reynolds on the CalCPA board of directors are Jolene N. Fraser (first vice chair) EisnerAmper LLP, Laura L. Ross (secretary/treasurer) of EisnerAmper LLP, Lewis E. Sharpstone (past chair) of Lewis Sharpstone, CPA, Meredith A. Johnson (vice chair) of BPM LLP, Matthew Martin (vice chair) of PDM LLP, Mike A. Ray (vice chair) of California Casualty Management Co., and Joseph A. Forlenza (CalCPA Education Foundation president) of Skycity Advisors, LLC.
To Focus on Preparing CPAs for the Future, Helping Members Understand New Technologies, Building Member Competencies and Growing the CPA Pipeline
June 4, 2019
BURLINGAME, Calif.— The California Society of CPAs (CalCPA), the nation’s largest state CPA society, and the CalCPA Education Foundation (Foundation) announced today that Anthony Pugliese, CPA, CGMA, CITP, has officially assumed his role as President & CEO of both organizations, effective May 1, 2019, following the retirement of prior CEO, Loretta Doon, CPA.
“I’m excited to join CalCPA and the Foundation at an important time in their evolution and that of the profession we’re here to represent and serve,” said Anthony Pugliese, CPA, CGMA, CITP, President & CEO of CalCPA and the Foundation. “Under Loretta Doon’s leadership, CalCPA has become the largest state CPA society in the country, and the Foundation has built a national knowledge and learning platform that reaches 49 other state CPA societies and their members. We plan to build off of these significant successes and help the accounting profession evolve further to meet the demands of business today and in the future while actively growing our membership pipeline.”
As Pugliese outlines in CalCPA’s May 2019 issue of California CPA, he plans to tackle key factors driving change in the accounting profession head on, including shifting demographics, increased competition, understanding and adapting new technologies such as artificial intelligence and Blockchain, and a fundamental paradigm shift to learning and education approaches that focus on building competencies rather than simply gathering CPE credits to meet licensure requirements.
Pugliese shared some thoughts about competition, adding “Our attention must turn to new competitors who are encroaching on the profession’s core areas, such as tax. New competition can often lead to new challenges; however, I also want to focus on the additional opportunities it uncovers. One of those will be in the broad area of advisory services. Our members will be able to better serve their clients and employers in more strategic, valuable ways as trusted advisors in areas like tax, wealth management, technology, data governance and non-financial reporting.”
Preparing the profession for the future is another focus of Pugliese’s agenda for CalCPA and the Foundation. “Members of our profession need to be active participants in determining their future and that of the profession they represent,” added Pugliese. “We have an obligation to help our members better understand the changing environment in which they operate, including the types of competition as well as how their practice areas are or should be evolving. This means beginning to grow competencies and skills in areas such as technology - artificial intelligence, Blockchain, advanced analytics, data visualization, cybersecurity, robotics and smart contracts. Opportunity is knocking on the profession’s door, and it means that our members will be able to better position themselves strategically for the future. CalCPA and the Foundation are here to help them do that, and we take that responsibility seriously.”
Prior to this new role, Pugliese was most recently the executive vice president of membership, technology and learning at the Association of International Certified Professional Accountants (AICPA), the world's largest member association representing the accounting profession. He also served as chief operating officer of the American Institute of Certified Public Accountants for over a decade prior to that. Before joining the American Institute of CPAs more than 20 years ago, he worked at Deloitte & Touche from 1990-1997. Pugliese holds the AICPA's CGMA and CITP credentials and is licensed as a CPA in California and North Carolina.