Job Description:

We are seeking an experienced and innovative professional with considerable knowledge and experience in the development and delivery of marketing, communication and member recruitment, retention, and renewal. The Marketing & Communications Manager will be responsible for digital advertising campaigns, e-blasts and journeys, outbound telemarketing, as well as paid and organic social media outreach. He/She will help identify member segments and other key, strategic initiatives. Ideally, the candidate will be comfortable working independently and collaboratively within a small, close-knit team, and thrive in a fast-paced, deadline-driven environment. The successful candidate must be able to communicate effectively with a diverse range of stakeholders.

• Essential Duties and Responsibilities:

  • • Manage and execute CalCPA renewal, recruitment, onboarding and retention processes, and outreach
  • • Analyze campaign success, providing daily dashboards to marketing communications and executive teams
  • • Creation of automated email journeys
  • • Manage inbound and outbound membership marketing
  • • Identify and execute new recruitment and retention strategies related to key member/firm/industry/technical segments, including in-person outreach, targeted collateral/resources, and a positive online user experience
  • • Determine ROI and develop a tracking mechanism for the effectiveness of email campaigns and make changes and/or enhancement recommendations
  • • Other duties as assigned
  
  
  • Desired Skills and Experience:
  • • Bachelor’s degree and a minimum of 3-5 years creating and executing successful marketing communication campaigns
  • • Proven track-record of conducting analysis of marketing campaigns and optimizing efforts based on findings
  • • Excellent verbal and written skills for general business, print, and digital marketing communications
  • • Knowledge of single-variant, A/B testing
  • • Experience creating journeys within marketing automation a platform (preferred)
  • • Working knowledge of HTML/CSS (preferred)
  • • Working knowledge of the accounting profession and/or membership associations (preferred)
  • • Self-starter with experience working in a location geographically distant from direct supervisor
  • • Ability to lead a cross-functional team
  • • Must have a strong background in social networking applications and demonstrated ability to use Word, Excel, PowerPoint and Adobe Acrobat, as well as ability to work in a database environment
  • • Demonstrated organizational, communications and critical thinking skills
  • • A demonstrated understanding of budget management, monitoring, and projection
  • • Must be able to travel at various times during the year for one to two-day meetings
  
  

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