Strong communication, coordination, production and teamwork skills are key to this role. The Webcast Producer is responsible for the production of webcast courses, conferences and online products, ensuring a consistent high-quality product for our customers.

Required Qualifications, Experience, Education or Certifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The following requirements are representative of the knowledge, skill, and technical ability required to perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• • Bachelor’s degree, preferably in video production or related field
• • At least 5 years of related experience such as videos, broadcasting, e-learning, training
• • Proficiency with Excel and working with AV equipment, mixers, HD, and various support and trouble-ticket systems
• • Demonstrated organizational, communication and critical thinking skills, with a high degree of initiative
• • Ability to work effectively and professionally with instructors, customers, vendors, management and internal staff
• • Ability to work on assigned projects with minimal supervision
• • Must be able to travel outside of regular working hours.

Essential Duties and Responsibilities:

• • Work with Manager, Broadcast Operations and team to deliver high-quality webcast and on-demand experience for all customers
• • Ensure that webcasts are of consistent quality, setting and following standard processes
• • Planning, technical execution, equipment operation, post-production work flow, editing, customer support, team communication, platform and instructor support
• • Liaison between the presenter and attendees
• • Technical operation of: video capture devices, encoding/recording equipment
• • Quality control of the recording
• • Work closely with internal and external departments and vendors to ensure open communications and proper support of webcast events
• • Other projects as assigned.

Position Competencies

• •Webcast & video technical excellence
• •Scheduling and logistics
• •Time Management
• •Innovation Management
• •Problem solving
• •Action-oriented; Proactive initiative

Organizational Competencies

• • Customer focus and satisfaction
• • Teamwork and leadership
• • Decision quality
• • Integrity and trust
• • Interpersonal savvy

Other Essential Functions as Described:

Language Skills:Read, appraise, and interpret general and/or specific guidelines. Intelligibly respond to common inquiries from staff, members and customers. Write basic business summaries, compose basic business correspondence, as well as transcribe and/or carry out task-oriented guidelines. Effectively present written and oral information to team members.

Mathematical Ability:Ability to work with mathematical concepts such as probability and statistical inference. Apply mathematical concepts to practical situations and operational functions including budget, finance and statistical analysis.

Reasoning Ability:Ability to define problems and find workable solutions. Apply principles of logical thinking to a wide range of intellectual and practical problems. Deal with a variety of abstract and concrete variables.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• • Reach
• • Use hands
• • Sit for long periods
• • Visual focus
• • Hear and talk
• • Repetitive use of business tools
• • Lift up to 40lbs
• • Business travel by car and/or airplane

Work environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate. Ventilation/air conditioning/heating is a "closed" system. All windows are hermetically sealed. The work place is non-smoking with accommodation for smokers in outside locations. Carpets are low-pile and synthetic with standard industrial backing and adhesive. Paint is water-based acrylic. The lighting is overhead florescent. Standard industrial strength cleaning supplies are used by building maintenance in public restrooms and in carpet cleaning.

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Essential Duties and Responsibilities:

The Marketing Data Analyst will work with the Product Marketing team to effectively target audience segments and measure performance to help improve response and conversions. This role will also assist the Product Development team in gathering customer feedback and competitive intelligence to make informed decisions. Responsibilities include:

• • Report on marketing KPIs such as leads, conversion rates, website traffic and social media engagement
• • Measure ROI of online and offline advertising campaigns and channels
• • Produce demographic reports for key products and product lines as needed
• • Work with the finance team as needed to assist with product registrations and sales reports
• • Create queries for mailing lists for both print and email/automated marketing campaigns using Netforum, Informz, Salesforce and Pardot
• • Work closely with sales and marketing teams to identify opportunities for new client acquisition
• • Conduct competitive research and analyze benchmarking data for professional learning product trends
• • Implement tracking of WordPress or other web sites to support conference product
• • Analyze sales funnels and customer intent
• • Track email campaign metrics (delivery, open, click-through rates)
• • Monitor budget distribution and performance of paid ad campaigns
• • Recommend website and campaign optimizations
• • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)

• Education and/or Work Experience Requirements:
• • Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
• • Excellent computer proficiency (MS Office – Excel, PowerPoint, Word, and Outlook; Google Analytics; Netforum experience desired)
• • Proficiency with email and marketing automation platforms, such as Salesforce or Pardot
• • Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
• • Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices
• • High school diploma or GED required
• • Bachelor’s degree in marketing, market research, or 2-4 years of related work experience
• • Ability to analyze pricing, sales and related data about learning products
• • Ability to gather and analyze competitive trend information
• • Demonstrated ability to analyze ( Excel / BI ) on data trends and reporting dashboards

• Physical Requirements:
• • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• • Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
• • Must be able to lift and carry up to 50 lbs
• • Must be able to talk, listen and speak clearly on telephone

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