It's Material
Denise LeDuc Froemming, CPA, CAE, MBA, President & CEO of CalCPA and CalCPA Education Foundation covers key issues and trends impacting the profession and CalCPA—as well as personal insights.
May 2025
The Accounting Profession is Alive and Well
Not long ago, I had the opportunity to speak to a group of college students about accounting careers. The session started at 8 a.m. on a Saturday and I was met with a packed hall full of energized, curious accounting majors. It was a moment that reminded me why I'm so optimistic about the future of our profession.
January/February 2025
Well, Well, Well
Coming out of the busy holidays and with many CPAs facing the upcoming busy season, it’s key that you invest in your well-being—and the well-being of your team members.
Missed one? Read through past articles.
December 2024
Policy Engagement
When CPAs engage in the legislative and regulatory process, they don’t just serve their own interests—they help shape a fair and effective regulatory environment for all stakeholders in the economy.
November 2024
Keep on Giving
As the giving season kicks into gear, CPAs are at the heart of this movement, whether they’re giving themselves or providing the financial know-how to help others make an impact.
October 2024
Outside the Box
To survive and thrive in today’s dynamic environment, CPAs need to think beyond their comfort zones and embrace innovation and creativity to increase their value.
September 2024
An Eye on the Future
There’s been a lot of movement lately on the “P” word related to the future of accounting—pipeline—and we can expect further movement this month.
August 2024
A Balanced (Life) Ledger
CPAs juggle lots of responsibilities, whether for their clients or companies, families and communities. And sometimes getting lost in all that juggling is prioritizing our well-being as a life well-lived—a sense of purpose and meaning. After all, a balanced ledger isn’t just for your clients—it’s for you too.
July 2024
Once Upon a Time
Sure, your skills, knowledge and expertise are important in what you do—and to some extent speak to who you are. But even greater to your story are the twists and turns, the ups and downs, and the impact others have had in your life. Those are the things that makes you, well, you.