It's Material
Denise LeDuc Froemming, CPA, CAE, MBA, President & CEO of CalCPA and CalCPA Education Foundation covers key issues and trends impacting the profession and CalCPA—as well as personal insights.
Denise LeDuc Froemming, CPA, CAE, MBA, President & CEO of CalCPA and CalCPA Education Foundation covers key issues and trends impacting the profession and CalCPA—as well as personal insights.
Sure, your skills, knowledge and expertise are important in what you do—and to some extent speak to who you are. But even greater to your story are the twists and turns, the ups and downs, and the impact others have had in your life. Those are the things that makes you, well, you.
June 2024
From personalized shopping experiences to your next binge-worthy TV show recommendations to virtual personal assistants like Siri and Alexa, there’s really no escaping AI.
May 2024
Diversity, equity, inclusion and belonging are pivotal pillars in today’s corporate landscape and for CalCPA, these values are central to our mission and crucial to attracting a diverse range of individuals to a CPA or finance career that will enrich and strengthen the profession.
March/April 2024
In today’s rapidly evolving business landscape, transparency has taken center stage. This extends beyond salary information or outlining business initiatives; it is a culture where employees gain insights and feedback is exchanged freely.
January/February 2024
What does 2024 have in store for finance and accounting professions? It would be nice if we knew for sure. Think how easy it would be to prioritize and ensure resources are being poured into the right areas. Unfortunately, that crystal ball doesn’t exist and all we can say with a level of certainty is that as the new year unfolds, it’s bound to throw some curveballs.
December 2023
Here’s a fun fact for you: Did you know that thousands of pieces of legislation are introduced in the Legislature each year? And while many of those pieces don’t directly touch the CPA profession, there are plenty that do—and that’s where our advocacy and public affairs team kicks in.
November 2023
The profession is made up of more than spreadsheet masters and tax code wizards. And storytelling helps spread that message to attract and retain the next generation of CPAs and finance pros—and to attract and retain your clients.