Change. It’s not just a word; it’s something that pushes us forward, reshapes our world and renews our spirits. Buckle up and hold tight because the future is exciting and coming at you fast!
The world is changing. Business, the CPA profession, you name it! And who else? That’s right—CalCPA. We’re not just adapting to change; we’re embracing it and doing it with flair.
Have you seen our new face? At our engaging August Council meeting, we pulled back the curtain on a brand overhaul. New logo, fresh color scheme, sleek website redesign and a relentless drive to support an evolving profession. Spotted it yet? Head to our website or flip through our magazine; you’ll see we’re dressing to impress.
But here’s the kicker: this isn’t just about slapping on some new paint and calling it a day. This is a total metamorphosis aimed at revolutionizing how we connect with you, our business professionals, and the consumers who depend on us.
We’re looking at the big picture and are bold in shaking things up. We’re crafting a customer experience that screams innovation, but preserves the trust and credibility that’s been at the heart of CalCPA for over 100 fantastic years.
Want a glimpse of the future? Our website’s new vibrant look shouts our brand promise: “The leadership the CPA profession needs for change and the knowledge and connections you need for what’s next.”
It’s sleek, streamlined, and packed with everything you need to ride the wave of change.
So, what are you waiting for? Dive into our new world at calcpa.org. It’s fresh, intuitive, and eager to get you dancing to the rhythm of change.
The future’s here, and it’s bursting with energy. CalCPA is on the move, and we want you to join us. Innovation catalysts, unite! It’s time to shake things up and dance into a bright and bold tomorrow. Are you in?
Denise LeDuc Froemming, CPA, CAE, MBA is President & CEO of CalCPA and CalCPA Education Foundation.