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2025 CalCPA Firm of the Year Finalists

Congratulations to the following finalists for the 2025 CalCPA Firm of the Year Award, which honors firms making a real impact through leadership, vision and values in action. Winners will be announced at the Members Club Summit on July 31—be sure to join us and be part of the celebration.

2025 CalCPA Firm of the Year Nominees

California Conformity to Federal Tax Law

California conformity, or lack of it, to federal tax laws has created uncertainty for taxpayers and has increased the workload for CPAs who are forced to navigate two often-conflicting sets of laws. A new bill working its way through the Legislature is the latest attempt to address this problem.


Filling in the Blanks on Global Staffing: Part 1

How do we fill in the blanks on that org chart of ours? Do we leave these spaces unfilled? The world is an unknown, the unknown is risky and we all know how CPAs feel about risk. Let's reduce some of this risk of outsourcing by turning the unknown into known.

Filling the Blanks: Part 1

Filling in the Blanks on Global Staffing: Part 2

In this second part of his series, CalCPA member Ben Towne dispells some of the myths when it comes to outsourcing.

Filling the Blanks: Part 2

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CPAs: Making Sense of What Comes Next campaign

Congratulations to the following finalists for the 2025 CalCPA Firm of the Year Award, which honors firms making a real impact through leadership, vision and values in action.

—be sure to join us and be part of the celebration.

BPM LLP is a California-rooted firm with a global reach and a people-first philosophy that powers everything it does. As a certified B Corp, BPM pairs cutting-edge innovation—from AI and VR to cybersecurity and ESG advisory—with a deep commitment to inclusion, sustainability and leadership development. With recent expansions into the UK, Canada and across the Western U.S., BPM is redefining what it means to be a modern accounting firm: tech-forward, globally connected and deeply human. True to its guiding principle—Because People Matter—BPM proves that when people come first, excellence follows.

Founded in 2022, CPAClub is redefining what an accounting firm can be. With an innovative subscription model, a four-day workweek and a steadfast commitment to people, purpose and progress, CPAClub is transforming the profession from the inside out. This veteran-led, proudly inclusive firm delivers high-impact audit, advisory and quality services to clients of all sizes—while actively investing in the future of the CPA designation. More than just a firm, CPAClub is a movement: one that blends integrity with innovation, creates space for bold leadership at every level and proves that meaningful change in the accounting profession isn’t just possible—it’s already happening.

EisnerAmper stands out for its unwavering commitment to cultivating talent through a people-first culture that prioritizes individual growth and development. Their innovative "buddy" mentorship program ensures new employees receive personalized guidance and support, fostering both professional excellence and personal connection from day one. The firm's leadership demonstrates remarkable alignment in their vision, creating an enthusiastic workplace environment where engagement flourishes both within the office and in broader community involvement. Their dedication to developing people as whole individuals, rather than just professionals, exemplifies the gold standard for modern accounting practices and makes them a deserving finalist for this prestigious recognition.

In an era where many firms are merging or accepting private equity, GHJ is proudly taking a different path—choosing to grow intentionally, remain independent and invest deeply in its people and clients. GHJ’s culture-first philosophy is more than a message—it’s a movement, embodied in their #BeMore mantra and lived across every level of the firm. With a track record of purpose-driven growth, standout leadership, and a culture built on empowerment and service, GHJ isn’t just navigating industry change—it’s shaping what the future of accounting could look like.

What stands out most about HCVT is their collaborative outlook and focus on continuous improvement and engagement of their people. They encourage and honor the individuality of their people and their office locations. Each location has its own unique culture, formed by its people, which are brought together under the HCVT umbrella through collaboration and open sharing of best practices. They illustrate continuous improvement in their ongoing investment in learning initiatives, mentorship and staying on the cutting edge of AI and technology advancements and women's support initiatives. Their commitment to people further shows through the investment in off-site training designed for learning and skill development, as well as for furthering the culture and connection among their team.

This firm impressed with its intentional, people-first culture and unique structural choices—like eliminating titles to foster collaboration and reduce ego. Their commitment to community service, both locally and globally, is deeply embedded in the firm’s identity. They’re not chasing growth for growth’s sake, but instead focused on building a sustainable, values-driven environment where people want to stay. Their forward-looking embrace of AI, including internal GPT projects and weekly challenges, shows a thoughtful approach to innovation.

Miller Kaplan sets themselves apart through their thoughtful commitment to their people, clients and community. They illustrate their commitment to their people through investment in education and use of a unique competency-based framework to guide continuous growth and development of their team. They have gone above and beyond traditional accounting services to truly meet their clients’ needs, creating a "family office" style service targeted towards the unique needs of their industry clients, offering branding, licensing, business management, etc. Finally, their commitment to community shows through ongoing support to LA Family housing and very intentional donations to LA Fire recovery, specifically waiting to contribute additional funding to support the ongoing rebuilding efforts.

This firm stood out for its strong alignment between values and action. As a B-Corp, it’s clearly committed to sustainability and inclusivity, with over 40 group initiatives to encompass DEI and a culture that prioritizes mental health and work-life balance. Their innovative approach to partner compensation, investment in non-traditional coaching, and structured development programs reflect a forward-thinking mindset. They’re not just adapting to change—they’re leading it, with intentional strategies that support both people and performance.

California conformity, or lack of it, to federal tax laws has created uncertainty for taxpayers and has increased the workload for CPAs who are forced to navigate two often-conflicting sets of laws. 

, introduced by Sen. Jerry McNerney, is the latest attempt to address this problem.

The last time California passed conformity legislation was in 2015. State law does not automatically conform to changes in federal law, with the exception of some specific retirement provisions. To conform, the California Legislature must pass a tax bill addressing conformity to a specific federal tax law or pass an omnibus bill providing conformity as of a specific date. 

Since 2015, there have been more than 1,000 changes to federal tax laws without corresponding state conformity. Senate Bill 711 would move the conformity date from Jan. 1, 2015,  to Jan. 1, 2025, while also detailing which federal provisions would receive full, partial, or non-conformity.

Highlights of Partially Conforming Provisions

 has passed in the State Senate and is up for vote in the Assembly. The Assembly vote is expected to take place before the Sept. 12, 2025, deadline. CalCPA’s Committee on Taxation will continue to monitor the bill’s progress.

The Senate passed its reconciliation bill July 1, which removes the limit on pass-through businesses’ state and local tax (SALT) deductions. The AICPA 

 to Senate leadership expressing strong support of tax-related provisions included in the latest version of the One Big Beautiful Bill Act (OBBB) passed by the Senate. Additionally, the AICPA is urging members of the House of Representatives to join their Senate counterparts in preserving this important deduction.

The Senate bill retains the ability of all pass-throughs to continue to deduct state and local taxes at the entity level, preserving parity between corporations and pass-through entities (PTEs) and allowing PTEs to take the deductions as intended

. This comes after the advocacy partnership between CalCPA, AICPA and other state societies.

outlined several other provisions included in the bill

CalCPA worked with the AICPA and other state CPA societies to encourage action opposing the targeting of pass-throughs, such as those of accountants, dentists, doctors, lawyers and pharmacists, through the elimination of the Pass-through Entity Tax (PTET) SALT deduction. This would increase taxes on the partners/owners of many service-based businesses, such as accounting firms, discourage the creation and growth of such businesses, and further expand the disparity between C corporations and pass-through entities.

CalCPA will continue to follow this issue and provide any further updates.

Senate Backs SALT Deduction for Pass-Throughs

The Senate passed its reconciliation bill July 1, which retains the ability of all pass-throughs to continue to deduct state and local taxes (SALT) at the entity level, preserving parity between corporations and pass-through entities (PTEs) and allowing PTEs to take the deductions as intended. This comes after the advocacy partnership between CalCPA, AICPA and other state societies.

Call to Action: Preserve the PTET SALT Deduction

In today’s rapidly evolving accounting landscape, alternative practice structures—especially those involving private equity—are reshaping how CPA firms operate. With this shift comes the critical need for updated ethical standards to ensure auditor independence and maintain public trust. That’s why 

CalCPA recently submitted formal comments

 to the AICPA’s Professional Ethics Executive Committee (PEEC), voicing strong support for 

 to the AICPA Code of Professional Conduct.

While the AICPA Code has long addressed outside investment in CPA firms, private equity’s growing footprint has introduced fresh challenges. Who ultimately holds influence? What’s the impact on independence? As firm structures grow more complex, CPAs need clear, actionable guidance they can rely on.

The PEEC’s APS Task Force has developed two proposed approaches to address these issues. After a thorough review, CalCPA endorsed 

, which calls for a dedicated APS interpretation within the independence rules, complete with illustrative diagrams, real-world examples, and practical tables.

CalCPA applauds the Task Force’s proactive, well-researched efforts:

While CalCPA is on board with the current proposals, it also recommends expanding future guidance to address:

With ownership structures changing fast and audit quality under the spotlight, CalCPA encourages the PEEC to move quickly toward releasing an exposure draft. Timely, practical guidance is essential to uphold independence—and confidence—in the profession.

As always, CalCPA remains committed to supporting the profession with clarity, foresight, and integrity. We look forward to continuing this important dialogue with the AICPA and other stakeholders.

CalCPA’s Support for Clearer Ethics Guidance in Alternative Practice Structures

CalCPA recently submitted formal comments to the AICPA’s Professional Ethics Executive Committee (PEEC), voicing strong support for proposed revisions to the AICPA Code of Professional Conduct.

CPAs create clarity and peace of mind in a sea of noise for our clients. After nearly three decades of delivering professional advice, experience has revealed opportunities to help shield clients from risk and bumps in the road. Clarity in turbulent times, like the market volatility we are experiencing today, are driven by fidelity to the financial planning standards that are prescribed by the Statement on Standards in Personal Financial Planning Services (SSPFPS) at the AICPA.

The AICPA financial planning standards are under revision for the first time in 10 years to continue modernizing and consider changes that add clarity, concise language and evolution to reflect changes and updates that include artificial intelligence. Among other professionals on that team working on the revisions is Brooke Salvini, a member of the CalCPA Personal Financial Planning Committee. The 

 impacts all CPAs who provide personal financial planning services, from answers from an individual client planning question to the delivery of financial planning services. Risk management, of which life insurance is a component, is an essential element of planning.

Many clients have the impression that their investment account embodies their financial plan. While some may have engaged in financial planning and put it on the shelf as a testament to having engaged in a planning experience at a point in time, very few make the financial plan a part of a guidepost to their future.

Integrating a financial plan in each portfolio review meeting is a fundamental transformation of a client relationship that adds peace of mind, clarity and purpose to a client's life. Engaging in the same process for risk management planning adds a key dimension that provides security during the inevitable bumps in the road we all face during our lifetimes.

Accountancy is unique as a profession and a natural complement to the application potential of financial planning. Our strength and expertise in tax compliance touches every aspect of financial planning. Insurance planning is similar. It impacts estate planning, retirement income planning, education planning, investment planning and spending plans, each with a key element of tax planning representing the integration of different aspects of a financial plan to enhance the client experience.

Closing a client meeting by matching the relationships between different aspects of the client plan indicates that you listened, understood what your client or prospective client shared, and, in a meaningful way, demonstrated the value proposition in planning that you will deliver in their best interest.

Getting the Most out of Life Insurance Planning

The benefits of life insurance are essential. Since most CPAs and CPA financial planners work with other professionals to manage their clients' risk, two housekeeping items are important to be aware of: compensation disclosure and due diligence.

 The standards of compensation disclosure are more rigid for CPA financial planners than other financial services professionals. Standard 23 of the SSPFPS states, "

If compensation alternatives are offered, the member should disclose the differences in these alternatives in writing

A reflection of the importance of disclosure of compensation methods for investment professionals was an SEC action in 2024, which indicated that a broker-dealer violated its Regulation Best Interest obligation by not disclosing different pricing platforms in securities in writing. CPAs delivering insurance planning services should disclose the compensation layers to their best abilities.

Due to the complexities of compensation in the insurance industry, it may not be possible to disclose all compensation fully. However, disclosures should be materially correct. Compensation should be disclosed not only, but in the case of life insurance, if alternatives through 

, alternative compensation should also be disclosed. If a CPA is working with an outside professional, it is a good idea to request similar disclosures from the insurance professional. Such disclosures may benefit the client.

 If you are working with other advisers regarding the placement of insurance, there are some due diligence steps you can take to help evaluate insurance professionals. Broker 

 is a securities industry sight that requires registered persons to report various issues. Licensing with FINRA is necessary for those who place variable life insurance and variable annuity solutions. Some insurance professionals are not licensed with FINRA. Equity-indexed or fixed-income solutions for life insurance and annuities do not currently require FINRA or SEC registration. The 

National Association of Insurance Commissioners

In California, you can check licensing online.

 To determine who your insurance agent is appointed by, refer to The California State Department of Insurance (CDI). You will usually want to see a broad selection of insurance companies appointed in a person's record. 

There are many myths and hyperbole around life insurance. It is also correct that not enough attention is paid to the nuances of protection for life insurance as a value proposition for your client's financial plan.

A common myth is that you can compare life insurance outcomes through illustrations provided by carriers. An illustration is merely an estimate of assumptions at a point in time that does not accurately reflect long-term outcomes. Mortality experience, company expenses, investment returns and many other factors determine outcomes. Resources that compare long-term performance of life insurance cash values and face values over 20- and 30-year time periods no longer exist. Other resources that should be considered for any insurance referral relationship are 

An example of life insurance hyperbole on returns comes with some equity-indexed policies. Equity indexed policies generally have three clauses that may impose limitations on index returns.

One clause limitation is “participation rates, which can generally be adjusted annually by the insurance company. Initial participation rates may be as high as 120 percent of the index return. I have recently seen some participation rates revised to 8 percent, meaning a 20 percent S&P return will yield 1.6 percent. Other factors can reduce the return.

A waiver of premium rider on a policy generally waives the premium when a total disability occurs. There are important nuances in contractual language to be aware of, such as how long the waiver applies if the person is no longer totally disabled, what the definition of total disability is, the definition of presumptive disability and other contractual language.

For instance, the loss of a hand is different than the loss of the use of a hand. Generally, a waiver of premium is a benefit for those who have misfortune and live. In total permanent disability, the waiver of premium can pay the policy premiums. Care must be exercised as many waivers of premium riders will pay the premium for term insurance, or the term insurance cost of a universal life policy. There are term insurance policies that convert to whole life upon a permanent total disability, and whole life policies state that the waiver of the premium pays the entire premium upon total disability.

Examples of young and totally disabled are a 32-year-old business owner t-boned by someone running a red light. A 19-year-old with an aneurysm, a 48-year-old with scoliosis and requires a walker. In these cases, life insurance with the proper riders and the company with the most favorable contract results in significant cash value accumulated over time.

Additional purchase benefit—young adult/kiddie policies: 

Despite longer lifespans we’re seeing today, medical issues still pop up, and insurability issues can be highly limiting when applying for life insurance.

For instance, an autism diagnosis and the aneurism mentioned in the Waiver of Premium section above can render one uninsurable. The Merk manual is thick with very thin pages of most that ails us. It isn't just the inability to obtain approval for life insurance; it’s also the insurance rating due to some event.

Becoming uninsurable or having a health issue results in an expensive, highly rated policy that can be protected through an additional purchase benefit rider added to a whole-life policy. Think of the additional purchase benefit rider as an option to exercise the right to obtain a whole-life policy at the best rates. Combined with a waiver of premium, the additional purchase benefit rider is a powerful combination of protection when bad things happen.

For a small premium, a modest $150,000 whole-life policy, can provide well over $1 million of additional whole life protections for the insured that would not otherwise be available at favorable rates regardless of insurability, subject to the terms of the contract.

1035 exchange for long-term care premiums and complementary asset:

Those old life insurance policies may contain a gold mine of opportunity. Recently, due to stubbornly persistent low interest rates, the regulations were changed to allow insurance policies to pay a minimum 1 percent crediting rate. Old policies may come with greater guaranteed rates. While a transfer of assets to life insurance cash values results in an income reduction for advisers who bill for assets under management and can be a reason to find a way to frame the discussion away from life insurance, the policies that have high interest or dividend rates may be a good complement to fixed income assets when interest rates are lower. Certainly, 5 percent interest or dividend or so rates were a beneficial asset accumulation complement when bond interest rates were 0-2 percent. Because many who retire under current tax laws may not file a Schedule A, the value of a 1035 exchange to pay for a long-term care premium combined with the tax-deferred returns on cash values may be worth consideration. Client advice and decisions should be framed in the context of a financial plan. Care should be taken not to allocate too much to any singular type of asset. Diversification of assets can reduce risk and result in different tax outcomes.

By focusing on the client's best interest, unexpected planning opportunities can be created. For instance, over the years, I have developed significant expertise regarding the placement of cash balance plans to complement the retirement plan cake. It is my passion to serve America's underprivileged and business owners simultaneously (see 

 in the June 2022 issue of California CPA and 

Small-business Owners Misunderstand Retirement Planning

When speaking with a potential client about the cash balance plan opportunities and a $600,000 tax deduction for the potential client's high-income business, it came to my attention that the potential client's net worth was over $30 million. While the tax deduction may be a beneficial solution, the distribution of the assets in a cash balance plan most likely would be subject to income tax rates at or close to the highest level of the tax law at the time of distribution, in addition to estate taxes at 40 percent under current law.

, most of the commissions can be eliminated in a life insurance policy, and depending on underwriting, it is possible that over time, the total costs of insurance and separate account management is about 1 percent, or comparable to the all in costs for a managed portfolio. For individual accounts, considerations on tax savings should include asset types, stocks held long term, which are subject to a step-up in basis.

If assets are in an irrevocable trust, there is no escape of income taxation through a step-up in basis. While tax factors can be mitigated based on planning, there is no escape of either estate or income taxation, and typically a client is impacted by both when accounts are held in the estate. It may be in the client’s best interest to set up an ILIT and fund the ILIT with a life insurance policy consistent with the client's risk tolerance. If a client has a balanced risk tolerance, the client could fund both a whole life policy for the bond portion of the allocation and a variable life policy for the stock portion of the portfolio. In addition, depending on the premiums, the client may prefer to have more than one company to further diversify insurance company risk. 

Life insurance policies are unique because the agent can vary compensation. There are usually three forms of compensation in a life insurance policy: additional premiums that are paid commissions between 3 percent and 5 percent per payment; term insurance that is paid commission at 35 percent to 50 percent and whole life base that can be paid commission between 35 percent to 125 percent depending on age and company.

One trick to create value is to structure the policy to eliminate insurance compensation to the maximum amount possible and pay up the policy as quickly as possible, perhaps over seven years. When a policy is properly blended, the all-in cost over time may be as low as about 1 percent per year (costs are much more in the first few years but greatly reduced by blending).

While advisers are paid considerably less with a blended life insurance solution over time than assets under management in an advisory account, the compensation for services is still reasonable on larger policies and the client benefits.

One last point is that a joint life insurance policy with your spouse or significant other will lower the insurance cost, 

potentially increasing the policy's value

There are quite a few elements to implement life insurance properly. Life insurance is not an investment, but it can be valuable in helping pay for estate taxes and providing long-term multi-generational value for families. Life insurance can be an asset that can partially or fully convert to an annuity with increasing income streams to help pay for a graduated care living facility. Minimizing the face value relative to premiums and reducing commissions through blending has the potential to create significant additional value over time. Life insurance is almost always subject to underwriting considerations that can impact the costs within the policy and long-term insurance values.  

Temporary resources when natural disasters or capital market disruptions occur

: Natural disasters that hit highly populated areas have devastating impacts on local communities. It may take some time before the 

. Besides your retirement plan at work, another place to secure resources is cash value in whole life insurance. A whole life insurance policy can be a resource during capital market disruptions.

A key concern in the first few years of retirement is sequencing risk. Portfolios can recover from market disruptions during the accumulation years. During retirement years, distributions will not recover. A significant investment drop in the first few years of retirement can adversely impact retirement income. During such market disruptions, the distributions typically made from a stock market account can be loaned or distributed from a whole life insurance policy and, if loaned, replenished when the market drops in value.

How to get life insurance when you are not insurable or have health considerations: 

For most, every time your client switches jobs, they should consider notifying their human resources department 

 that they wish to take their life insurance and disability insurance policies with them. One reason group insurance tends to be more expensive than applying for insurance personally is that company group insurance is “come one, come all,” regardless of insurability.

While it is not guaranteed that your clients can take insurance with them as they leave, with many group plans, your clients can request to continue to pay premiums and take their policy with them when they leave their current jobs. Some of the life insurance policies offer accelerated death benefits for terminally ill insureds.

Proper planning could result in a tax-free distribution of $100,000 for those with a life expectancy of less than two years, with a policy that carries an accelerated death benefit rider, subject to contractual provisions.

For clients who are executives, policies can be guaranteed issue in companies. Be aware that insureds must sign a form acknowledging the purchase of life insurance, and companies must both retain that form and file the IRS form 8925 each year. Failure to do so will subject life insurance proceeds to taxation. Insurance companies have differing standards on issuance amount and the required number of executives to be insured for guaranteed issue programs.

: Insurance has many nuances, with the underwriting process being one of them. I have had a health condition result, with one company issuing a policy as premier, best in class, and another declining the same condition. What happens when an underwriting issue results in a decline or rating? The insurance company may report the findings to a national database called the Medical Information Bureau (MIB) for other insurance companies to see.

If there is an insurability risk, it may be best to take the extra step of an “informal inquiry” to see which company views the case most favorably. Often, an agent may take shortcuts to get in submission and get paid while discounting the potential impact of health conditions on the insured's application and the related premiums. Certain companies have resources dedicated to special risks that can benefit clients through informal inquiry. While not guaranteed, the extra step of an informal inquiry may result in a more favorable outcome for the insured.

There is much more to consider about insurance opportunities as it applies to life insurance. While not discussed, disability insurance, long-term care insurance and annuities have their own nuances while providing protection. With the best interest of clients in mind and matched to the client's financial plan, decisions around risk management strategies can be optimized.

CPAs represent the most capable profession in delivering a wide range of financial planning services that are a natural extension of tax compliance work. Clients look for professionals who look forward and help them make sense of a wild world.

If you perform tax compliance work, you have the potential to deliver value-added services that clients increasingly need in a complex world. You represent clarity in a world full of noise.