Running a small firm can mean wearing every hat — practitioner, manager, marketer and IT department. The Small Firm Group is where California's small firms trade what actually works: pricing, staffing, technology, and growing a practice without losing your weekends.

You built your firm to do things your way. This is the community that helps you do it better — with peers who face the same decisions you do, not theory from firms ten times your size.

Small firms are the backbone of the profession — and the ones stretched thinnest. Connecting with peers gives you a sounding board for decisions you'd otherwise make alone: what to charge, who to hire, which tech to trust, and when to say no to a client